Youngster & Whitehouse Post Work with Daniel Kleinman for 20th Anniversary Boddington's Film

Visual effects facility Youngster drops Rattling Stick director Daniel Kleinman’s 20th Anniversary commercial for Boddingtons Beer starring Melanie Sykes, with mcgarrybowen, and edited by John Smith at Whitehouse Post. 

 

The new narrative is a tongue-in-cheek throwback to the original—a commercial taking itself too seriously before the famous, cheeky Sykes reveal. “Upon reading the script, we knew we were going to be involved in something quite special,” says Youngster Producer Semley Wilkinson. “That we’re working on something that’s regarded as a classic bit of UK advertising was enough, but it’s also about nostalgia!”

 

The finish’s speedy turnaround reinforces the effectiveness of the relationship between Youngster, Whitehouse, and Rattling Stick. “It’s been a real joy partnering with Rattling Stick,” Wilkinson offers. “Working with Daniel Kleinman has been an amazing opportunity for us as well.”

 

For Whitehouse Post Executive Producer Chris Allen, the Boddingtons revival was an exciting collaborative opportunity.  “The original films were iconic in their time - well remembered by ad-land and of course any Maxim reading teenage boys growing up in the '90s. It’s been a great pleasure working with everyone involved.”