Three Clients, Four Campaigns, 10 Acceptances into The Work 2021.
2021 acceptances into Campaign Brief’s The Work are out, and YoungShand have ten pieces of work accepted this year. The team thank its clients at Comvita Limited, Oceania Healthcare and Hellers NZ for trusting the team to create this line-up of brave, human-led (and bee-led) work.
10 acceptances also puts YoungShand in 4th= place in New Zealand. An excellent result for a local independent agency, right up there with DDB and Colenso.
“It’s a thrill to see our independent team consistently producing work that gets noticed and over-performs for our clients, but especially in the year that was 2020. I am immensely proud of the passion and hard work that goes into every piece of work that leaves our agency,” says Anne Boothroyd, executive creative director
YoungShand know there is a strong relationship between highly creative work and highly effective work. It has been shown that ads that win creative awards are much more efficient at selling stuff*. So that makes it all the better to have four campaigns recognised this year.
The four campaigns recognised by Campaign Brief were:
Oceania – Believe in Better | Comvita – A Rare Moment of Harmony | Hellers – The Daily Meatup | Oceania – A Day in our Shoes
As always, thank you to our talented production partners at Toybox, Finch and Liquid Studios for helping us create the work.
You can see the full results here.
*How Not to Plan – Les Binet & Sarah Carter. Peter Field – ‘The link between creativity and effectiveness’. The research actually showed that ads that win creative awards are 11 times more efficient. Thinkbox and the IPA, June 2011