Wed, 27 May 2020 12:59:57 GMT
STIK has unveiled a new artwork entitled We Are Together on London’s iconic 783 square metre Piccadilly Lights, the largest screen in Europe, as part of Young Westminster Foundation’s (YWF)’s new flagship campaign to support young people during the coronavirus.
The central message of ‘We Are Together’ is displayed against the backdrop of Piccadilly Lights, both a neighbourhood hangout and iconic global landmark. STIK’s figures rotate around the famous curved screen portraying young people living in the heart of London, holding hands as a beacon of hope and connectedness with the rest of the world.
There is a hidden need in Westminster, with one in three young people growing up in poverty in the borough and thousands of young people there have no access to the internet: missing out on education, youth services and staying in touch with family and friends. The campaign hopes to raise much needed funds to help young people get online, stay connected and access support during the coronavirus crisis.
The Piccadilly Lights is owned by Landsec and operated by Ocean Outdoor who donated the space to the charity. The campaign was planned and executed by out of home specialist Posterscope and Liveposter.
Philip Barron, CEO of YWF, said: “It’s brilliant to see London’s iconic Piccadilly Lights acting as a local noticeboard during this crisis, right in the heart of Westminster. We hope this campaign reassures young people that support is available from local youth workers and youth organisations. As a small charity based just around the corner from the Piccadilly Lights, we are grateful to all who have helped make this happen, including STIK, Ocean Outdoor Posterscope, Liveposter and Total Media. I would also like to extend a huge thank you to all youth workers working tirelessly to support and inspire young people in Westminster and across the UK’.
Phil Hall, joint managing director at Ocean Outdoor, added: “Out of home has always provided a great canvas for exceptional creativity, so where better to debut STIK’s digital artwork than London’s famous Piccadilly Lights. Out of home continues to play an important role in our communities despite the challenges brought about by Coronavirus, and it’s rewarding to be able to use screens like the Piccadilly Lights to support good causes such as the Young Westminster Foundation campaign.”
YWF is a cross-sector partnership of member and partner organisations who have the shared vision for all young people in the borough of Westminster, London, to grow up healthy, safe and happy with the best opportunities for brighter futures. YWF’s 100 members range from large youth clubs to smaller grass roots organisations; all driven by their passion to provide support services that give life changing support to Westminster’s young people.
Donations to the YWF We Are Together campaign can be made at www.ywfoundation.com/donatenow
Categories: Corporate, Social and PSAs, CharityPosterscope, Wed, 27 May 2020 12:59:57 GMT