Young Henrys "Origin Stories" Launch New Alcoholic Ginger Beer with Paper Moose

Nick> We wanted something that was super distinctive and worked really hard on social and digi channels, something that would bury deep into the back of people's brains and come to the fore when looking at a wall of ginger beer options at your local bottle-o. Initially, we came up with the idea of the ginger farmer v crocs as a hilarious odd origin story as a single piece, but as we navigated the production realities we ended up creating this drunk histories mechanic which enabled us to shoot more than one epic retelling.

Each of the stories had to have a good measure of crocodile, ginger and be a bit rock n roll , everything else was fair game, these were the two favourites that were executable in the time/budget we had.

Nick> It's been a while since I've been on the tools directing so it was a really special project, my background is in comedy directing so while it's been a while it felt like familiar territory. The shoot was split between the interviews and the cutaways. The interviews with Fitzy and TNSW were great fun to work with, both improvised around our outline and brought heaps to the stories. We specifically put the second day a little after the interview day just in case an idea came up that we needed to incorporate into the production design (the tiny hat and ferrets with tiny human hands for eg)

The second day was pretty brutal with a lean crew and an incredible production design team that managed to perform miracles. Essentially we would work around the special effects shots so that while they were being set up we would knock out some of the more generic action sequences.

All of the actors were Young Henry's staff which would normally add its own challenges to a shoot, but everyone was 110% committed and an absolute pleasure to work with. We also had two camera crews to enable us to capture as much footage as possible within the time restraints.

Nick> Definitely directly inspired by your classics like Evil Dead and comedy interpretations like Garth Morenghis's dark place, Danger 5 and I guess a bit of Boosh, the shlock over-the-top style also helped us to move quickly and is rather forgiving.

How did Young Henrys new alcoholic ginger beer get its bite? It’s the result of a bloody battle between crocodiles and ginger farmers, of course. Or is it the brainchild of a mad scientist with a penchant for tiny-hats?

Either way, Young Henrys has brought these epic origin stories to life via Paper Moose, as told by Fitzy and punk band These New South Wales.

Says Nick Hunter, Co Founder and CEO of Paper Moose, “A lot of alcohol brands lean heavily on their history. We wanted to do that for Young Henry’s alcoholic ginger beer, but in a way that felt... Young Henrys.”

This is the second collaboration between Paper Moose and Young Henrys, following on from work on their eco-friendly algae initiative. Oscar McMahon, Founder of Young Henrys adds, “The stories are an awesome way to introduce our ginger beer to Australia with their over-the-top, out there, B-Movie style fun. We’re excited that as well as YouTube, the full 90-second stories will be playing in your local Dendy and Ritz cinemas”.

Young Henrys alcoholic ginger beer is now selling nationwide and “Young Henrys: Origin Stories” are live now in select cinemas and online.