Adstream
CULT Futures - The Creatology Report
Soundlounge
liahome
adobe front page
Five By Five
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

Young Guru and Voli Contra Go Old School Hip Hop for 'The Kudeta' Music Video

Creative 115 Add to collection
Final Cut editor Spencer Campbell worked on the video in four full takes
Young Guru and Voli Contra Go Old School Hip Hop for 'The Kudeta' Music Video

Los Angeles-based artist-producer, Voli Contra, and legendary mixing engineer-producer, Young Guru, form the production group, Kudeta. Debuting with Voli’s single of the same name, the two hit the ground running with an aggressive, rebellious sound that fuses old school hip-hop, prog-rock, and a little something extra that the pairing refers to as a signature ‘Kudeta’ sound. Ranging from this heavy-hitter to the more funky vibes heard in Voli’s other releases ‘Uptown’ and ‘Candy,’ the duo’s productions create the sonic canvas for subject matter filled with relatable experiences and emotions, excerpted from DJBooth.

Final Cut editor Spencer Campbell said of the project: “In 2019, Jacob reached out asking if I’d take a look at a new passion project he’d directed: a one-take music video filled with emotionally and socially charged lyrics and imagery. Jacob explained that the artist, Voli, committed to being physically assaulted while he performed the song. After perfecting and rehearsing the choreography, Jacob was able to capture a total of four full takes with full contact before Voli had-had enough. As I went through these takes what I saw were some minute flaws that could ruin the perfect ‘one-take’ necessary to pull off this piece. 

“We spoke at length about how one choreographed punch at Voli (which felt anticipated) or one seemingly ‘too soft’ blow could take the audience out of the violent drama and reality of what he endured. We worked hard figuring out how to stitch together a few takes since no whip pans were available to hide any cuts. I presented a layering and dissolve technique to Jacob that he got excited about and this became the path allowing us to put forth the most intense moments of several takes while also elevating the visual language of the captured footage.”

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Song: ‘The Kudeta’ by Kudeta (Young Guru & Voli Contra)

Director: Jacob Rosenberg

DP: Jeff Bierman

Editor: Spencer Campbell

Colourist: Jaime O’Bradovich

Choreographer: Belle Jessen

Producers: Ari Palitz & Mario D’Amici

EP: Ryan Slavin

Camera: Tim Hanaseth

Production Company: The Reserve Label

Categories: Music video, Short Films and Music Videos

Final Cut New York, Tue, 11 Feb 2020 09:17:04 GMT