YDA - Young Director Award
Mon, 14 Mar 2016 12:06:35 GMT
The Young Director Award (YDA), one of the most prestigious competitions in the advertising calendar, has announced that entries for the 2016 Awards are open (March 14th).
The YDA, organised by the Commercial Film Producers of Europe (CFP-E), began in 1998 and has seen scores of dedicated, ambitious and most of all talented directors recognised at its flagship award show held in Cannes during the Cannes Lions International Festival of Creativity.
Renowned as the most important fringe event at the Lions festival, the YDA attracts over 400 participants each year and an audience of more than 1,000 people attend the screening and prize-giving.
Entries are now open for the 2016 YDA and the competition is broken into six regions and 10 categories:
Regions: Europe; North America; Latin America; Asia Pacific; Africa; Middle East
Categories: Animation; Broadcast; Film School; Music Video; Short Film; Test Commercial; Art Video; Web Film; Charity commercial
As well as the above categories, the YDA announces that this year a new category is added to the event:
Changing the World Frame by Frame
Created by CFP-E president and YDA chairman, François Chilot,
together with BBH co-founder and co-founder of The Garage Soho, Sir John Hegarty, CHANGING THE WORLD FRAME BY FRAME aims to give filmmakers a chance
to highlight positive and impactful initiatives for global social
The YDA wants to see and share extraordinary filmic stories based around social issues which affect the world. The entries are to highlight stories that cannot be confined to a traditional advertising spot and the YDA encourages a more documentary approach.
Examples of stories which filmmakers could build their film around are below, but any story which highlights social issues will be accepted.
- Education and its fundamental role in social and economic development
- Clean capitalism
- Smarter cities and more efficient use of natural resources
- Product consumption and how choices impact our health & happiness
- Learning programmes that shape tomorrow’s leaders
- Waste reduction and recycling into tomorrow’s consumer products
- New career choices towards a sustainable economy
- Future technologies and how they affect societies
YDA 2016 Schedule
CALL FOR ENTRIES: MARCH 14th // DEADLINE: MAY 15TH
To enter any of the categories, directors must have no more than three years' professional experience and the entered work must be one of the director’s first four pieces of work within the category they are entering. A full breakdown of category criteria and entry requirements can be found at http://youngdirectoraward.com/competition/categories/.
Entries will be judged by the YDA jury, made up of producers, copywriters, art directors, industry journalists and fellow directors, and the winners will be announced at the YDA ceremony on Thursday June 23 at the Marriott Hotel in Cannes.
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