Young Couple Strip Off Emoji Masks to Connect in Eclipse Mints' Latest Campaign

New 'Share a Little More' campaign developed by Clemenger BBDO, Sydney

Eclipse Mints and Clemenger BBDO Sydney have launched a new brand platform, Share a Little More.

The new platform represents a shift for the brand as it looks to inspire and celebrate real, authentic moments and the role that sharing a mint has to play in creating a moment of connection.

Launched via a spot developed in partnership with acclaimed director Jeff Low, the film shows a young couple escaping a world of fake connection by removing numerous emoji masks to share a mint, share a moment and create a connection.

Says Nicole McMillan, VP marketing AMEA, Mars Wrigley Confectionery: "Consumers face many pressures in today's 'always-connected' online world, and despite all this connectivity they often don't take the time to connect in real life.

"Share a Little More" is the perfect positioning to stand out and be noticed by our consumers. In creating a more 'real and connected' platform for the brand we also wanted to better reflect the diversity of our consumers."

Says Darren Wright, creative director, Clemenger BBDO Sydney: "Supposedly we're living in an age where we've never been so digitally connected but have never felt so alone. That's a really scary thought. With Eclipse's brand strategy being all about connection, we just wanted to encourage people to stop hiding so much, to reveal their true selves and share a little more."

The campaign rolls out across TV and online.

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