Clemenger BBDO Sydney
Mon, 25 Feb 2019 09:28:12 GMT
Eclipse Mints and Clemenger BBDO Sydney have launched a new brand platform, Share a Little More.
The new platform represents a shift for the brand as it looks to inspire and celebrate real, authentic moments and the role that sharing a mint has to play in creating a moment of connection.
Says Nicole McMillan, VP marketing AMEA, Mars Wrigley Confectionery: "Consumers face many pressures in today's 'always-connected' online world, and despite all this connectivity they often don't take the time to connect in real life.
"Share a Little More" is the perfect positioning to stand out and be noticed by our consumers. In creating a more 'real and connected' platform for the brand we also wanted to better reflect the diversity of our consumers."
Says Darren Wright, creative director, Clemenger BBDO Sydney: "Supposedly we're living in an age where we've never been so digitally connected but have never felt so alone. That's a really scary thought. With Eclipse's brand strategy being all about connection, we just wanted to encourage people to stop hiding so much, to reveal their true selves and share a little more."
The campaign rolls out across TV and online.
Genres: People, Musical
Categories: Food, ConfectioneryClemenger BBDO Sydney, Mon, 25 Feb 2019 09:28:12 GMT