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You, Your Barber or Your Barber's Barber Could Have Prediabetes Says This PSA



Ad Council, Ogilvy and Park Pictures' Terri Timely humorously highlight a potentially preventible risk

You, Your Barber or Your Barber's Barber Could Have Prediabetes Says This PSA
November 14th is World Diabetes Day, and the Ad Council is partnering with the American Medical Association and the CDC to help those one in three Americans with prediabetes learn their risk with powerful new creative by Ogilvy.

This year’s campaign, developed pro bono by Ogilvy for the Ad Council, is focused on helping people understand that prediabetes is preventable and reversible. This is the third year in a row that Ogilvy has collaborated with Ad Council, American Medical Association and Centers for Disease Control and Prevention for the national prediabetes PSA campaign.  

The humorous spots, which were directed by Park Pictures' Terri Timely, feature surreal scenarios that show the viewer who in their own life may have prediabetes – whether it’s them, their boss, or their boss’s boss. Prediabetes can be reversed with early diagnosis, which is why the spots drive to an easy, one-minute risk test that’s already helped more than 2 million people know where they stand.


Core Campaign Team: 
Executive Creative Director/AD: Mike Hahn
Associate Creative Director/CW: Tom Greenwood
Senior Art Director: Hayley Grassetti
Senior Copywriter: Zachary Buckner
Managing Director: Corinne Lowry
Account Supervisor: Grace Fiset
Account Executive: Sydney Sadler
Worldwide Group Planning Director: Margaret Rimsky
Planner: Erica Johnson
Video Production: 
Producer: Amanda Kresge
Executive Producer: Eric Soloway
Directors: Terri Timely
Production Company: Park Pictures
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Dinah Rodriguez
Head of Production:  Anne Bobroff
Producer: David Lambert
Editor: Joe Kell
Editorial House: Friendshop!
VFX: Art Jail
Music House: Walker

Print Production:
Executive Producer – Art Content: Leslie Dacri 
Senior Producer – Art Content: Karen Rossiter
Senior Print Producer: Barbara Waldorf 
Director of Print Production: Don Hanson
Retouching Manager: Thomas Graf
Photo Retoucher: David Morhaim
Creative Retoucher: Claire Jones
Photographer: Chris Buck

Radio Production: 
Music/Radio Producer: Joanna Starling
Music House: Walker
Digital Audio Engineer: Ken Meyer
Radio Post Producer: Kenny Pedini

Website / Banner Production:
Executive Digital Producer: Elizabeth La
UI Designer: Joe Hodapp
Senior Information Architect: Annie Wong
Marketing Analytics Consultant: Samuel Adler
Analyst: CJ Cook
Website Illustrator: Adam Hayes
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Genres: Dialogue, People, Storytelling, Comedy

Categories: Corporate, Social and PSAs, Health

Ogilvy North America, Wed, 14 Nov 2018 11:28:35 GMT