You, Your Barber or Your Barber's Barber Could Have Prediabetes Says This PSA

November 14th is World Diabetes Day, and the Ad Council is partnering with the American Medical Association and the CDC to help those one in three Americans with prediabetes learn their risk with powerful new creative by Ogilvy.

This year’s campaign, developed pro bono by Ogilvy for the Ad Council, is focused on helping people understand that prediabetes is preventable and reversible. This is the third year in a row that Ogilvy has collaborated with Ad Council, American Medical Association and Centers for Disease Control and Prevention for the national prediabetes PSA campaign.  

The humorous spots, which were directed by Park Pictures' Terri Timely, feature surreal scenarios that show the viewer who in their own life may have prediabetes – whether it’s them, their boss, or their boss’s boss. Prediabetes can be reversed with early diagnosis, which is why the spots drive to an easy, one-minute risk test that’s already helped more than 2 million people know where they stand.

Core Campaign Team: 

Executive Creative Director/AD: Mike Hahn

Associate Creative Director/CW: Tom Greenwood

Senior Art Director: Hayley Grassetti

Senior Copywriter: Zachary Buckner

Managing Director: Corinne Lowry

Account Supervisor: Grace Fiset

Account Executive: Sydney Sadler

Worldwide Group Planning Director: Margaret Rimsky

Planner: Erica Johnson

 

Video Production: 

Producer: Amanda Kresge

Executive Producer: Eric Soloway

Directors: Terri Timely

Production Company: Park Pictures

Editor: Joe Kell

Editorial House: Friendshop!

VFX: Art Jail

Music House: Walker

Print Production:

Executive Producer – Art Content: Leslie Dacri 

Senior Producer – Art Content: Karen Rossiter

Senior Print Producer: Barbara Waldorf 

Director of Print Production: Don Hanson

Retouching Manager: Thomas Graf

Photo Retoucher: David Morhaim

Creative Retoucher: Claire Jones

Photographer: Chris Buck

Radio Production: 

Music/Radio Producer: Joanna Starling

Music House: Walker

Digital Audio Engineer: Ken Meyer

Radio Post Producer: Kenny Pedini

Website / Banner Production:

Executive Digital Producer: Elizabeth La

UI Designer: Joe Hodapp

Senior Information Architect: Annie Wong

Marketing Analytics Consultant: Samuel Adler

Analyst: CJ Cook

Website Illustrator: Adam Hayes