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Creative in association withGear Seven Creative Channel
Group745
You Won't Want to Skip Barclays' Rube Goldberg Machine YouTube Ad
17/05/2017
Group745
Production Company
London, UK
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Engineer turned director Bob Partington designs contraption for The Martin Agency's latest spot
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1stAveMachine has launched a fun new YouTube spot for Barclays, created by The Martin Agency. 

Engineer turned director Bob Partington created a Rube Goldberg machine that would activate the skip ad button on a YouTube pre-roll, so the 'skip ad' button becomes a practical element within the shot.

Bob - as an expert on these mechanical structures - actually designed the full system, with Will Field and the team at Anarchy building the final piece. The film was shot by Ed Wild. 
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