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You Won't Want to Skip Barclays' Rube Goldberg Machine YouTube Ad

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Engineer turned director Bob Partington designs contraption for The Martin Agency's latest spot

You Won't Want to Skip Barclays' Rube Goldberg Machine YouTube Ad
1stAveMachine has launched a fun new YouTube spot for Barclays, created by The Martin Agency. 

Engineer turned director Bob Partington created a Rube Goldberg machine that would activate the skip ad button on a YouTube pre-roll, so the 'skip ad' button becomes a practical element within the shot.

Bob - as an expert on these mechanical structures - actually designed the full system, with Will Field and the team at Anarchy building the final piece. The film was shot by Ed Wild. 
Barclays - Rube Goldberg Machine
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Creative Agency

Creative Agency: The Martin Agency

Executive Creative Director: Dan Fisher

Account Management: Stephanie Hobart

TV Producer: Christian Gill

Creatives: Soren Birk, Lloyd Daniel

Production Company

Production Company: 1stAvenueMachine

Director: Bob Partington

Executive Producers: Isabella Parish

Producer: Mike Capon

Post Production / VFX

Grade: Daniel De Vue @ Glassworks


Sound Design: Smoke & Mirrors/Wave

Genres: In-camera effects

Categories: Banking, Finance

1stAveMachine, Wed, 17 May 2017 13:25:36 GMT