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You Won't Want to Skip Barclays' Rube Goldberg Machine YouTube Ad

Creative 832 Add to collection

Engineer turned director Bob Partington designs contraption for The Martin Agency's latest spot

You Won't Want to Skip Barclays' Rube Goldberg Machine YouTube Ad
1stAveMachine has launched a fun new YouTube spot for Barclays, created by The Martin Agency. 

Engineer turned director Bob Partington created a Rube Goldberg machine that would activate the skip ad button on a YouTube pre-roll, so the 'skip ad' button becomes a practical element within the shot.

Bob - as an expert on these mechanical structures - actually designed the full system, with Will Field and the team at Anarchy building the final piece. The film was shot by Ed Wild. 
video
Barclays - Rube Goldberg Machine
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Creative Agency

Creative Agency: The Martin Agency

Executive Creative Director: Dan Fisher

Account Management: Stephanie Hobart

TV Producer: Christian Gill

Creatives: Soren Birk, Lloyd Daniel

Production Company

Production Company: 1stAvenueMachine

Director: Bob Partington

Executive Producers: Isabella Parish

Producer: Mike Capon

Post Production / VFX

Grade: Daniel De Vue @ Glassworks

Music

Sound Design: Smoke & Mirrors/Wave

Genres: In-camera effects

Categories: Banking, Finance

1stAveMachine, Wed, 17 May 2017 13:25:36 GMT