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You Won't Lose Sight of the Bigger Picture with Nedbank's Business Banking Offerings

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Joe Public United worked with director Pete Pohorsky on the campaign

You Won't Lose Sight of the Bigger Picture with Nedbank's Business Banking Offerings

In the battle of business, you can get bogged down in the trenches of day- to-day operations and often, you lose sight of what really matters. You lose sight of the bigger picture. This is the analogy Joe Public United used in its newest film detailing Nedbank’s Business Banking offerings.

In partnership with Nedbank, Joe Public created a film that showcases the brave men and women who go to work every day and walk the thin red line of running a business. It then showcased how, with Nedbank as your business banking partner, you have a partner who not only helps finance your growth but one who makes sure you never lose sight of the bigger picture.

Joe Public worked closely with director Pete Pohorsky who helped bring the concept to life. Pete’s dedication to craft as well as his ability to meticulously keep the entire scope of the project in mind were some of the many reasons, he was chosen to partner with on this job.

To create drama, the team knew it wanted to have both slow motion and real-time footage playing over each other. That meant that every detail, including the lighting, needed to be adjusted depending on what speed they were shooting. The team needed to make sure each shot would match up in order to create the energy they were looking for from this piece of communication.

“The business world does sometimes feel like a war zone and we believe this film beautifully depicts the emotional feelings employees sometimes experience in the workplace. The scope of this project was even bigger than we had first expected but the outcome was better than we could have imagined,” added Xolisa Dyeshana, chief creative officer at Joe Public United.

What happens is that the real world and the world of the metaphor combine perfectly to create a film that resonates with its target market and gives us a glimpse of just how tough the world of business is.

You Won't Lose Sight of the Bigger Picture With Nedbank's Business Banking Offerings
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Advertiser: Nedbank


Brand: Nedbank Business Banking

Creative Agency

Creative Agency: Joe Public United

Group Chief Creative Officer: Pepe Marais

Chief Creative Officer: Xolisa Dyeshana

Creative Director: Martin Schlumpf

Art Director: Gareth O'Callaghan

Copywriter: Cameron Fraser

Strategist: Chad Nelson

Account Management: Candice Shortt, Salma Mkwanazi, Refilwe Mashego, Mokgadi Makhura

Agency TV Producer: Di Cole

Production Company

Production Company: Plank Films

Director: Peter Pohorsky

Producer: Seamus Bax

Animation Company

Animation Company: Sinister Studios

Head Animator: Jarrod Sheldon

Head Composer: Novak Miler

Art Director/Stylist: Gerhard van Zyl


Cinematography: Adam Bentel

Editing Company

Editing Company: Strangelove Studios

Editor: Xander Van Der Westhuizen

Music Composer: Lorens Persson

Performance: Anga Jamela, Zac Zikalala, Nastassja Pretorius (Lead Actors)

Post Production Facility

Post Production Facility: Sinister Studios

Post Producer: Dries Uys

Recording Studio: Sterling Sound

Sound Engineer: Lorens Persson

Sound Designer: Lorens Persson

VFX Supervisor: Christian van der Walt

Genres: Dialogue, Comedy, People

Categories: Banking, Finance

Joe Public United, Thu, 19 Mar 2020 12:07:03 GMT