At first glance, you wouldn't be at fault in thinking this catchy & colourful music video, featuring a cast of lovely ladies, seems to be the debut promo of a new pop group. However, this foot-tapping new film is actually an ad for finance and future company Concord Futures in Taiwan.

The 'Rich in Love' online music video performed by 'Futures Lady' was created by agency Bremen Digital Creative, and blends pop music culture elements to ease out the distance between the mass public and futures investment.