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You Won't Believe What The Mill Has in Store in Latest Playstation Spot

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The new ad looks to promote the Playstation Store as the best place to find games, films and music

You Won't Believe What The Mill Has in Store in Latest Playstation Spot

Venables Bell & Partners, together with The Mill, has created a stylish and mysterious new ad for client PlayStation Store. This launched today in advance of PlayStation Store’s 10th anniversary next week. This campaign was created to elevate PlayStation Store as the best place to find PS4 games, movies, music and more. 

In the launch spot, “Merchant,” we meet a mysterious storekeeper. With a twinkle in his eye and just a hint of danger, he gives us a grand tour of his emporium, with several video game Easter eggs hidden throughout. Ultimately, the shopkeeper challenges us to choose between triumph and tragedy – and life and death itself.  In the end, gamers "won’t believe what’s in store”.

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Composer: Eugene Cho

Executive Producer: Sara Matarazzo

Music Agency: Walker

Music Production: Ieva Berberian

Sound Design: Jeff Malen

Sound Mix: Lime Studios


Edit Assistant: Keith Hamm


Editor: Stewart Reeves

Post Production / VFX

3D Lead Artist: Tom Graham

Colourist: Adam Scott

Concept Artist: Ed Laag

Executive Producer: Marlo Baird

Matte Painting: Itai Muller

Motion Graphics: Justin Sucara, Greg Park

Post Production Company: The Mill

Producer: Amanda Ornelas

VFX Supervisor: Will Unterreiner

2D Lead: Gareth Parr

Production Company

Director: Henry Hobson

DOP: Joost Van Gelder

Executive Producer: Ben Davies

Production Company: FURLINED

Line Producer: Stephen Johnson


Advertiser: PlayStation Store

Creative Agency

Business Affairs: Quynh-An Phan, Sametta Gbilia

Chairman: Paul Venables

Copywriter: Daniel Chen, Chris Bull

Creative Agency: Venables Bell & Partners

Director of Integrated Production: Craig Allen

Executive Creative Director: Will McGinness

Senior Producer: Amy Gatzert

Associate Creative Director: Alex Rice

Genres: Dialogue, People, Visual VFX

Mill New York, Wed, 02 Nov 2016 12:02:34 GMT