This Easter, Lidl will be showcasing its wide range of quality wines, food, desserts and chocolates.

The humorous TV Campaign depicts a variety of people being confronted with surprising news, yet hardly registering it as they are taken aback by the amazing breadth of products available from their local Lidl store. Topping and tailing the 30” and 10” will hopefully add another little layer of surprise to the campaign. Four 30” radio commercials in the same vein will be released concurrently with the TV.

You can view one of the spots below and the other two here and here. 

The campaign is designed to show that discerning shoppers can easily satisfy all their Easter requirements with one trip to Lidl.

Lidl’s Easter campaign launches this Thursday, 20th March, utilising both TV and Outdoor.  The TV campaign will run up to Easter across all of the biggest TV stations and in all of the nation’s favourite TV programmes.

In addition, a 10” ad for Lidl’s Premium Deluxe range – Own Brand Range of the Year winner at the Oracle Retail Week Awards 2014 – will celebrate the range’s breadth and quality.