senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

You Cannot Unsee the Disembodied Penises in This HandsAway Spot

26/01/2018
Advertising Agency
New York, USA
423
Share
NSFW: TBWA\Paris launches provocative film featuring real women’s stories of sexual harassment

In a current atmosphere where sexism and sexual assaults are massively denounced by more and more women, French start-up HandsAway has launched a video to make its voice heard against sexual harassment.

Gender-based street harassment, sexually explicit content, sexist remarks, stalking, flashing and assault affects many women. This video gives voice to women who describe, in their words, the ordinary violence of daily life.   

This film was made using real women’s stories. The campaign by TBWA\Paris aims to point out the trivialisation of sexist and/or sexual language and gestures against women everyday.

Launched over a year ago, HandsAway’s mission is to allow women to give a testimony about their daily life and to collect this data in order to concern public opinion. The app also allows women to speak and build a solidarity network called 'Street Angels'.

Thanks to a tracking system, the app allows users to alert the 'Street Angels' in case of danger by describing the sexist aggression - no matter if you are the victim or the witness. The app allows you to alert, testify and also to comfort victims.

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from TBWA Worldwide
No Smiles Case Study
McDonald's
18/10/2024
28
0
BEHRtoven
BEHR Paint Company
25/03/2024
63
0
Project Jupiter
BMW
07/03/2024
40
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0