Fri, 26 Jan 2018 11:21:36 GMT
In a current atmosphere where sexism and sexual assaults are massively denounced by more and more women, French start-up HandsAway has launched a video to make its voice heard against sexual harassment.
Gender-based street harassment, sexually explicit content, sexist remarks, stalking, flashing and assault affects many women. This video gives voice to women who describe, in their words, the ordinary violence of daily life.
This film was made using real women’s stories. The campaign by TBWA\Paris aims to point out the trivialisation of sexist and/or sexual language and gestures against women everyday.
Launched over a year ago, HandsAway’s mission is to allow women to give a testimony about their daily life and to collect this data in order to concern public opinion. The app also allows women to speak and build a solidarity network called 'Street Angels'.
Thanks to a tracking system, the app allows users to alert the 'Street Angels' in case of danger by describing the sexist aggression - no matter if you are the victim or the witness. The app allows you to alert, testify and also to comfort victims.view more - Creative
Creative Agency: TBWA\Paris
Genres: Visual VFX, Storytelling
Categories: Safety, Corporate, Social and PSAsTBWA Worldwide, Fri, 26 Jan 2018 11:21:36 GMT