You Can Probably Relate to McDonald's Early Morning Moments

In order to remind everyone that McDonald's is also available in the morning, the brand has chosen to speak online in a humorous and emphatic way.

Through a TVC and three visuals, McDonald's reveals it self as an accomplice and ally of French people for whom waking up is difficult.

To stage various comical situations, TBWA\PARIS collaborated with Thomas Mailaender and Photographers.

The objective of this campaign: establish the reputation of McDonald's at breakfast and strengthen the bond  between the brand and its consumers.