Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

You Can Probably Relate to McDonald's Early Morning Moments

Creative 378 Add to collection

TBWA\Paris wakes up early for the late ones with new campaign

You Can Probably Relate to McDonald's Early Morning Moments

In order to remind everyone that McDonald's is also available in the morning, the brand has chosen to speak online in a humorous and emphatic way.

Through a TVC and three visuals, McDonald's reveals it self as an accomplice and ally of French people for whom waking up is difficult.

To stage various comical situations, TBWA\PARIS collaborated with Thomas Mailaender and Photographers.

The objective of this campaign: establish the reputation of McDonald's at breakfast and strengthen the bond  between the brand and its consumers. 




view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: McDonald's

Production Company

Director: Thomas Mailaender

Creative Agency

Creative Agency: TBWA\Paris

Art Director: Ingrid Varetz

Copywriter: Ingrid Varetz, Antoine Colin

Photographer: Photographers

TV Producer: Emilie Prud’Homme

Categories: Fast food, Retail and Restaurants

TBWA Worldwide, Thu, 04 Dec 2014 16:38:13 GMT