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You Can Now Order a Mystery Box of Tat from NY's Canal Street


Agency Highfield offers up the chance to gift a box of endearingly rubbish junk this Christmas

You Can Now Order a Mystery Box of Tat from NY's Canal Street
When in New York, Canal Street is a must-visit. The strip from Chinatown through SoHo is worth seeing if for nothing other than its joyously useless tchotchkes, questionable fashion items, outrageous t-shirts and NY-centric souvenirs. And now, thanks to creative agency Highfield (located just around the corner from the famous strip of shady stores), anyone anywhere can send a 'Canal Street Mystery Box' to an unsuspecting recipient this holiday season.

The only catch? You get what you get.

Here’s how it works: Highfield fills up boxes with a random assortment of Canal Street loot: gems like outdated fidget spinners, way too many 'I LOVE NY' t-shirts, a curiously inexpensive watch, an expletive-laden t-shirt, an overpriced squishy toy, a 'top of the line' Jesus piece or a really slick belt. Without knowing its contents, the giver selects their box from the web store, priced at either $25, $50 or $100. Highfield then sends the box to your friends, loved ones or co-workers. And just like all good Canal Street purchases, there are no returns.

100% of all Canal Street Mystery Box proceeds go to local charity Womankind, a local charitable organization supporting survivors of gender-based violence.

Place your order now at:

“Canal Street Mystery Box is our love letter to one of New York’s grandest thoroughfares,” said Highfield co-founder, Matthew Gardner. “Being this close to so much awesomely useless stuff has given us an almost unfair creative advantage. It’s time we shared with the rest of the world.”
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Genres: Comedy

Categories: Charity, Corporate, Social and PSAs

AJM, Mon, 17 Dec 2018 12:21:27 GMT