Yorkshire Tea's Catchy Brew Tube Tune

Rubber Republic were asked to create a fun piece of content for the Yorkshire Tea “Brew Tube” channel that engages an audience with the brand in a fun way, and tests the water for future channel content that places entertainment first.

Rubber Republic conceived and wrote a song about the wonders of tea, collaborating with Yorkshire band and all round lovely folk Ellen & the Escapades to record the music, with actress Ruth Bratt taking the lead vocal and performance duties. They then filmed the song in a single take featuring Yorkshire Tea employees in the many very serious acting roles that were required.

 

The film received a hugely warm response from tea fans, was tweeted by comedians such as Sarah Millican and Rufus Hound and gained over 100,000 views in its first week online.

June Bug (YouTube):
I can’t get this tune out of my head!

NotTheSauce (YouTube)
Wow, this is great! I don’t suppose you’d share the chords for this? I feel the need to perform this for some Aussie friends who *just don’t get it*… I <3 tea!

Daniel F (YouTube)
I can’t stop thinking about this song! It makes me smile!

Credits

Client - Bettys and Taylors
Creative, Production & Seeding - Rubber Republic & VAN
Director - Matt Golding
Writer - Tiffany Maddox
Producer - Alan Graves