Rubber Republic were asked to create a fun piece of content for the Yorkshire Tea “Brew Tube” channel that engages an audience with the brand in a fun way, and tests the water for future channel content that places entertainment first.
Rubber Republic conceived and wrote a song about the wonders of tea, collaborating with Yorkshire band and all round lovely folk Ellen & the Escapades to record the music, with actress Ruth Bratt taking the lead vocal and performance duties. They then filmed the song in a single take featuring Yorkshire Tea employees in the many very serious acting roles that were required.
The film received a hugely warm response from tea fans, was tweeted by comedians such as Sarah Millican and Rufus Hound and gained over 100,000 views in its first week online.
June Bug (YouTube):
I can’t get this tune out of my head!
Wow, this is great! I don’t suppose you’d share the chords for this? I feel the need to perform this for some Aussie friends who *just don’t get it*… I <3 tea!
Daniel F (YouTube)
I can’t stop thinking about this song! It makes me smile!
view more - Creative
Client - Bettys and Taylors
Creative, Production & Seeding - Rubber Republic & VAN
Director - Matt Golding
Writer - Tiffany Maddox
Producer - Alan Graves
Genres: Music performance
Categories: Soft Drinks, Hot Beverageslbbonline.com, Fri, 08 Nov 2013 15:24:47 GMT