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Yorkshire Tea's Ashes-Influenced Tactical Ad

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BMB explain that the 'little urn' is "staying where it belongs"

Yorkshire Tea's Ashes-Influenced Tactical Ad

BMB today launched this excellent tactical ad for Yorkshire Tea. In light of the England Cricket Team reclaiming the 'Little Urn' by winning the latest Ashes series, this print, which appeared in the Daily Telegraph includes an image of a tea urn in the shape of the Ashes trophy - 'staying where it belongs'. Yorkshire? Tea? Cricket? It's all very British, and we love it.



Project: Yorkshire Tea – Little Urn (Tactical)

Client: Simon Eyles, Kevin Sinfield, Heidi Dyson at Taylors of Harrogate

Creative agency: Beattie McGuinness Bungay (BMB)
Copywriter: Tom Sillars
Art director: Danny Asensio 

Account team: Ben Broad & Richard Wilcock

Planner: Tamsin Northridge
Project Manager: David Corfield

Media agency: Goodstuff Media
Media planner: Sam Drake / Sam Fowler

Design: King Henry 
Retouching company: Stanley’s Post 
Exposure: Daily Telegraph – 15th August 2013

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BMB Agency, Thu, 15 Aug 2013 16:01:19 GMT