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YoPRO Reminds the Athletes Amongst Us That ‘Every Millimetre Matters’ in New Campaign

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Danone’s yoghurt snacking brand campaign from Emotive is set to run nationally across digital channels, in addition to an integrated social media and influencer campaign

YoPRO Reminds the Athletes Amongst Us That ‘Every Millimetre Matters’ in New Campaign

Developed by independent creative agency Emotive, YoPRO shares its new campaign reminding the athletes amongst us that everything we do, no matter how small adds up – like choosing a yoghurt with superior protein – and ultimately helps us to achieve our performance goals. 

On the new campaign, YoPRO brand manager, Xavier Gonzalez, said: “We are thrilled to be launching ‘Every Millimetre Matters’. YoPRO’s delicious high protein and no added sugar range has been developed for our core audience of pro-am athletes and fitness enthusiasts as a no compromise pre, during or post work out snack to help them on their journey to reaching their performance goals.”

The campaign continues YoPRO’s ‘Fuel Your Journey’ platform and follows well known fitness and sporting personalities Andrew Papadopoulos, Kahn Porter, Abbie Taddeo, Xavier Cook and Ellia Green, through every millimetre of their journeys - every rep, run, workout, shot, fall, fail, test, triumph and choice...being YoPRO. 

Talent identification and procurement was managed by YoPRO’s social media and PR agency, Lampoon Group. 

Michael Hogg, managing partner and head of strategy, Emotive, said: “Brands love to overclaim. With YoPRO, we know a yoghurt probably isn’t going to be the difference between achieving your performance goals or not. But as another little thing that can help you get closer by providing the superior protein you need, when you need it, why wouldn’t you?”

The campaign is set to run nationally across digital channels, in addition to an integrated social media and influencer campaign created in partnership with Lampoon Group, and consists of a hero, 60”, 30” and product cut-downs. 


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Client

Client: YoPRO

Head of Marketing: Blanca Carbonell

Brand Manager: Xavier Gonzalez

Agency / Production

Creative Agency and Production: Emotive

CEO: Simon Joyce

Managing Partner & Head of Strategy: Michael Hogg

Business Director: Marshall Campbell

Creative Director: Zane Pearson

Senior Creative & Director: Rory Pearson

Junior Copywriter: Cameron Burnett

Junior Art Director: Jackson Tate

Executive Producer: Hayley Ritz-Pelling

Producer: Michael Hollis

Production Manager: Alex Bray

Studio Manager: Rebecca Love-Williams

Editor: Tim Chivers and Spencer Austad

Designer: Tim Evans

DOP: Campbell Brown

Steadicam: Justin Besser

Sound design: Electric Sheep

Senior Sound Designer: Joe Mount

Executive Producer: Kate Stenhouse

Distribution: Emotive

Head of Distribution & Analysis: Jamie Crick

Social and PR

Social Media & PR Agency: Lampoon Group

CEO: Josh White

Social Account Director: Lauren Houghton

Social Account Manager: Liz Van Oyen

Talent & Partnerships Manager: Millie Dawson

Public Relations Manager: Emily Simons

Categories: Food, Dairy

Emotive, Wed, 28 Oct 2020 09:47:46 GMT