Developed by independent creative agency Emotive, YoPRO shares its new campaign reminding the athletes amongst us that everything we do, no matter how small adds up – like choosing a yoghurt with superior protein – and ultimately helps us to achieve our performance goals.
On the new campaign, YoPRO brand manager, Xavier Gonzalez, said: “We are thrilled to be launching ‘Every Millimetre Matters’. YoPRO’s delicious high protein and no added sugar range has been developed for our core audience of pro-am athletes and fitness enthusiasts as a no compromise pre, during or post work out snack to help them on their journey to reaching their performance goals.”
The campaign continues YoPRO’s ‘Fuel Your Journey’ platform and follows well known fitness and sporting personalities Andrew Papadopoulos, Kahn Porter, Abbie Taddeo, Xavier Cook and Ellia Green, through every millimetre of their journeys - every rep, run, workout, shot, fall, fail, test, triumph and choice...being YoPRO.
Talent identification and procurement was managed by YoPRO’s social media and PR agency, Lampoon Group.
Michael Hogg, managing partner and head of strategy, Emotive, said: “Brands love to overclaim. With YoPRO, we know a yoghurt probably isn’t going to be the difference between achieving your performance goals or not. But as another little thing that can help you get closer by providing the superior protein you need, when you need it, why wouldn’t you?”
The campaign is set to run nationally across digital channels, in addition to an integrated social media and influencer campaign created in partnership with Lampoon Group, and consists of a hero, 60”, 30” and product cut-downs.