Yoplait Kids’ Biggest Ever Campaign Launches in Time for the 2020 Olympic Games in Tokyo

Under the ‘Moments of Gold’ campaign umbrella, Yoplait are proudly unveiling six Team GB star-studded ambassadors who embody the magnitude of their largest ever marketing project. The never-before-seen talent roster includes double Olympic rowing champion Helen Glover MBE and the 13-year-old skateboarding sensation, Sky Brown. Amazingly, Brown doesn’t have a skateboarding coach and instead learns her tricks from watching YouTube. As of the 2020 games she is Britain’s youngest ever Olympian, special right?

The full line-up of ambassadors includes two-time overall bouldering world title winner Shauna Coxsey MBE (sport climbing), reigning World Champion Jordan Thomas (karate), Davis Cup-winning Men’s Head Coach Leon Smith OBE (tennis), and finally, Rio 2016 bronze medallist Chris Langridge (badminton).

Delivered by creative agency Space, the campaign will encourage families to be active together and create ‘moments of gold alongside Yoplait Kids’, inspired by their line-up of generation-defining ambassadors. The collaboration will also provide a unique opportunity to peek behind the curtain of Team GB’s latest cohort, including athletes from three sports making their debut at Tokyo 2020.