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Yopa Partners with Mother for New Creative Brief



Fixed fee estate agency appoints the London agency as its new creative partner

Yopa Partners with Mother for New Creative Brief
Yopa, the full service, fixed fee estate agency, announces the appointment of Mother as its new creative agency partner, tasked with developing the brand’s creative positioning and a new campaign, to launch in 2019.
Having been launched by customers for customers two and a half years ago, Yopa is already the eighth largest UK estate agency brand, and the fastest growing online agent, holding the number two position in terms of listings*. The company is improving the home selling experience for customers by doing away with the unnecessary cost of high street shop fronts and leveraging its unique technology and scale.
Yopa’s new relationship with Mother carries with it the benefits of a close working relationship established by Yopa’s Chief Marketing Officer, Pip Heywood, who worked with the agency on award winning campaigns in her previous role at MoneySuperMarket.
Commenting on the appointment, Pip Heywood, CMO of Yopa, said: “Yopa was born out of innovation and we are very proud of our credentials as a successful disruptor in the estate agency space. As such, the appointment of Mother, a recognised disruptor within its own field, as our creative partner dovetails our existing work; challenging industry norms and promoting change in favour of customers.
“With Yopa advancing so quickly, Mother stood out as an ideal partner to support Yopa’s progression given their gift in crafting famous and enduring campaigns. I am confident that our work together will help drive awareness of Yopa as a full-service estate agency with customers at its heart.”
Katie Mackay-Sinclair, partner at Mother added: “Mother and Pip have a great track record. We’re delighted to get the band back together on such a brilliant brand with such a lot of potential. It really is time to bring Yopa’s brand purpose and unswerving commitment to customer service to the masses.”
*TwentyEA, an independent research firm, found that Yopa is the fastest growing online agency in the UK with 9,183 new property listings in 2018 and a record growth of 119% year on year.
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Mother, Wed, 31 Oct 2018 17:02:44 GMT