YOOSE, the global and leading hyperlocal mobile ad network, today announced its sales & distribution partnership with ICONICTION, the Dubai-based digital innovation & acceleration hub for Middle East and African markets. The move is aimed to penetrate the MEA market with its diverse MNC giants across various verticals, through the thriving cosmopolitan city of Dubai.
ICONICTION is partnering YOOSE, the global hyperlocal mobile ad-network, to bring the benefits of precision mobile consumer targeting to leading brands and agencies locally. With an initial focus on the Gulf region, the partnership will extend across Middle East and Africa so that the benefits of this new hyper-local and rich media mobile advertising services can reach all brands and agencies across this booming smartphone GPS turned-on region.
Mobile advertising will drive online advertising in the UAE, and is one of the fastest growing segments with a CAGR of 60.3% from 2007 to 2012. The mobile advertising segment has also been forecasted to grow the fastest at a CAGR of 55.3% from 2012 to 2017.
ICONICTION has formed alliances with selected cutting-edge start-ups across Europe, US and Asia that offer disruptive products and services in their respective field: online education, mobile shopping, mobile payment, social media and digital entertainment.
“The YOOSE platform adds an entirely new dimension to mobile advertising where context and location are becoming key to drive good performance and conversion,” said Sebastien Marteau, Founder & CEO of ICONICTION. “YOOSE brings an amazing experience on this emerging segment of mobile advertising and is able to offer unmatched inventory capabilities and features to advertisers”.
Marketers will now have the opportunity to leverage YOOSE’s expertise in running hyper-local mobile display ad campaigns right from campaign planning, creative and message consultation to execution and post-campaign location insights.
Christian Geissendoerfer, CEO for YOOSE said, “We’re very pleased to extend our presence to the Middle East via the ICONICTION partnership. ICONICTION brings an excellent understanding of the region and of its digital marketing and advertising practice along with a unique network of partners among brands and media agencies.”
YOOSE has also recently established a strategic partnership with OTM Russia to tap into the Russian market and for OTM to bolster its presence in the hyper-local advertising market. YOOSE and OTM launched a campaign around the Sochi Olympic Games to create awareness for the use of free WiFi at the Games’ venues for a large telecom provider.