FCB today announced that Yoonjung “Yoonie” Crosby has joined FCB New York as chief talent officer and will oversee all initiatives regarding people and culture.
Crosby will be responsible for designing and building programs that allow for the attraction, retention and development of standout talent, as FCB NY continues its growth streak in 2020. She will also partner with all levels of the agency to foster a culture of high performance, authentic engagement and inclusion – especially during Covid-19, when people and culture dynamics are constantly changing.
“I’m thrilled to welcome Yoonie – an incredible change agent in the HR and Talent sector – to our team in New York,” said FCB NY president Emma Armstrong. “Great people are the foundation of great agencies. It’s as simple and as hard as that. As we continue to grow through 2020 and beyond, it was essential that we find someone who can identify and nurture the very best talent. It’s a competitive advantage and we take that extremely seriously.”
Crosby most recently served as director of talent management at Havas, where she was instrumental in transforming the talent management function from a service model to a strategic business partnership model. She was also responsible for the development of diversity and inclusion strategy, and proactively championed the evolution of an inclusive culture.
“I am so excited to join FCB NY. Seeing how the agency has continued to innovate, especially during these challenging times, really speaks to the character of the creative minds that comprise FCB NY and their desire to make an impact not just on our industry, but also on the world we live in,” said Crosby. “I look forward to focusing on opportunities to further innovate and evolve a purpose-driven talent strategy, because the dynamics of talent-centric work are – as FCB says – ‘Never Finished.’”
Crosby has also held roles at Gotham Inc. and New York Post. She holds a BS in Communications from Boston University’s College of Communications and an MA in International Studies (Economics) from Seoul National University’s Graduate School of International Studies.
Crosby’s appointment continues to fuel FCB’s momentum in 2020, as the network was named a Best Place to Work and an A-List Agency by Ad Age and landed several new business wins. When it comes to talent, FCB NY has had more than 50% growth in headcount since the start of 2020, which included bringing on Samira Ansari as executive creative director
. The agency also elevated Gabriel Schmitt to co-CCO
and created a standout campaign for Burger King, 'Stay Home of the Whopper'
, saluting those who are staying home to save lives during Covid-19.