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Yolt Selects Uncommon as Lead Creative Partner to Drive Brand Fame



Yolt’s mission is centered around innovation and collaboration to give everyone the power to be smart with their money

Yolt Selects Uncommon as Lead Creative Partner to Drive Brand Fame

Following a competitive pitch, Uncommon have been appointed as lead strategic and creative agency for the money saving app Yolt. The brief set to Uncommon is to drive brand awareness and fame with a distinct creative brand platform for the app. 

Yolt’s mission is centered around innovation and collaboration, to give everyone the power to be smart with their money. The brands fresh approach and smart insights come together to make saving easier. The brand wants to drive a clear message for their product to set them apart from competition, using Uncommon’s strategic and creative services to connect to its core audience. 

The new partnership will result in a fully integrated campaign which explores the concept of taking control of your money, with a playful take on the science behind why we spend in the way we do. 

Pauline Van Brakel, chief product officer at Yolt said: “2020 was certainly the year that forced all of us to think about our finances and whether it’s to free up money for a rainy-day fund, stash some cash away for Christmas or pay off debt, saving and spending smart has never been so important. 

That’s why we’ve evolved Yolt to help people to save whilst they spend. When looking for a strategic partner to help us meet our brief of driving brand awareness, empowering as many people as possible to be smart with their money - we were really impressed by Uncommon’s insight and disruptive creative approach. We can’t wait to launch our new digital campaign early next year.” 

Lucy Jameson, co-founder at Uncommon added: “Yolt is an incredible product – an app that’s designed to help everyone get into the habit of saving. At a time of economic uncertainty, its purpose has never felt more relevant. We can’t wait to make them famous and launch Yolt’s new disruptive look and feel early next year.”   

Yolt now has over 1.6 million registered users in the UK, Italy and France and recently added new features in 2020, such as a Yolt card for spending, and a Money Jar for saving – helping customers to save whilst they spend. Yolt users are also able to access leading partners within the app, such as MoneySuperMarket, PensionBee and Wealthify, so they can invest, save on household bills and further grow their savings. 

In 2020, Yolt was recognised in numerous industry awards, winning the Best Personal Finance app award at the Wealth and Finance Fintech Awards 2020, Best Money Management App of the Year at the Payment Awards 2020 and were also most recently being named as Best Mobile Initiative at The Banking Tech Awards 2020. 

The brand will also be working with newly selected media agencies, Craft and Goodstuff, on the launch of their new campaign.

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Uncommon, Mon, 21 Dec 2020 15:22:08 GMT