Draftfcb group managing director Yolanda Cassity, who has successfully led the Orange County office’s Taco Bell account as well as the agency’s multicultural disciplines on the West Coast and in Chicago, has been elected an executive vice president of the agency. She will continue to report to Jeff Fox, executive vice president, managing director of the agency’s Orange County office. She will also continue to have a dual reporting line to Michael Fassnacht, president of Draftfcb Chicago, as part of her management role for the Chicago and North American multicultural practice.
Cassity, who emigrated to the United States from El Salvador when she was 12-years-old, credits her heritage with boosting her sensibility and success as a female executive in the agency business. “My personal experience as a Hispanic woman helps me understand the changing mindset of the new American consumer,” said Cassity. “I’m excited to continue to help our clients cross cultures and become more and more relevant to a wide swath of consumers.”
A key member of the Taco Bell team credited with the acclaimed roll out of the “Live Más” campaign, Cassity joined Draftfcb in February 2010.
“Yolanda is a smart, driven, passionate and a proven business leader,” said Fox. “She’s a highly respected and a trusted advisor to her clients, continues to build strong relationships and partnerships, and continues to drive the successful Taco Bell business. She has a contagious enthusiasm for her work, and her commitment, tenacity and leadership are unparalleled.”