Food brand Yoki collaborates with FCB Brasil to reinforce the 'stay-at-home' message during Covid-19
Yoki, a food brand with a 30-year history in Brazil, has always focused on making the moments when Brazilians connect even more enjoyable, and now that consumers are experiencing a new routine in their lives, the campaign 'It’s good to get together' also gains new meaning. Showing the importance of being together, even if it is in a different way, the new campaign takes on the slogan 'It’s good to get together, even if we’re apart', in a new video signed by FCB Brasil.
“The idea is to show that the brand continues to believe that it’s great to get together, but that now this concept has taken on a different meaning. After all, we are all experimenting with new ways to get together, in order to protect and care for the people we love,” says Renata D’Ávila, CSO at FCB Brasil. The brand launched a video produced by Stink Films that shows people interacting under the new reality of social distancing; together but apart, sharing messages, exchanging virtual hugs and kisses, celebrating birthdays by videoconference, taking the time to cook a meal at home and sharing the love with family and friends in a different way.
“One interesting fact about the production of this video in times of quarantine is that we diversified the way we captured the scenes, beyond the use of stock footage. We decided to have the actors shoot scenes of themselves at home, and it turned out beautiful and sensitive,” adds Fabio Simões, FCB Brasil ECD.
With a history spanning more than 30 years, Yoki is one of the great General Mills brands, and is present in over 90% of Brazilian homes. The manifesto 'It’s good to get together, even if we’re apart' reinforces the emotional connection the company has with its consumers, thanks to friendly products that make everyday life easier, and special moments even more enjoyable.
Priscila Pizano, marketing director for General Mills Brasil, says: “At a time when we need to keep our social distance, people are finding out new ways to stay close to loved ones. Even though people are physically apart, our campaign says that this new way to connect with friends and family, even at a distance, can be even more special and enjoyable with our products. And especially that people will always be able to count on our support and presence in their homes".