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Yoki Shares Uplifting Manifesto 'It’s Good to Get Together, Even If We’re Apart'

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Food brand Yoki collaborates with FCB Brasil to reinforce the 'stay-at-home' message during Covid-19

Yoki Shares Uplifting Manifesto 'It’s Good to Get Together, Even If We’re Apart'
Yoki, a food brand with a 30-year history in Brazil, has always focused on making the moments when Brazilians connect even more enjoyable, and now that consumers are experiencing a new routine in their lives, the campaign 'It’s good to get together' also gains new meaning. Showing the importance of being together, even if it is in a different way, the new campaign takes on the slogan 'It’s good to get together, even if we’re apart', in a new video signed by FCB Brasil.

“The idea is to show that the brand continues to believe that it’s great to get together, but that now this concept has taken on a different meaning. After all, we are all experimenting with new ways to get together, in order to protect and care for the people we love,” says Renata D’Ávila, CSO at FCB Brasil. The brand launched a video produced by Stink Films that shows people interacting under the new reality of social distancing; together but apart, sharing messages, exchanging virtual hugs and kisses, celebrating birthdays by videoconference, taking the time to cook a meal at home and sharing the love with family and friends in a different way.

“One interesting fact about the production of this video in times of quarantine is that we diversified the way we captured the scenes, beyond the use of stock footage. We decided to have the actors shoot scenes of themselves at home, and it turned out beautiful and sensitive,” adds Fabio Simões, FCB Brasil ECD.


With a history spanning more than 30 years, Yoki is one of the great General Mills brands, and is present in over 90% of Brazilian homes. The manifesto 'It’s good to get together, even if we’re apart' reinforces the emotional connection the company has with its consumers, thanks to friendly products that make everyday life easier, and special moments even more enjoyable.

Priscila Pizano, marketing director for General Mills Brasil, says: “At a time when we need to keep our social distance, people are finding out new ways to stay close to loved ones. Even though people are physically apart, our campaign says that this new way to connect with friends and family, even at a distance, can be even more special and enjoyable with our products. And especially that people will always be able to count on our support and presence in their homes".

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PRODUCTION

Product: Yoki

Strategy, creative and production, FCB Brasil: Amanda Fonseca, Anna Martha, Bibiana Saldanha, Bruna Pastorini, Bruna Zeferino, Caio Camargo, Cris Omura, Eduardo Gardini, Eduardo Henne, Elton Longhi, Fernanda Geraldini, Fabio Simões, Giovanna Levy, Leticia Hengles, Luiz Eduardo Doria, Paulo Moraes, Monica Oliveira, Rafael Martins, Renata D’Ávila, Ricardo Fraser, Ricardo John and Thiago Iusim

Production Company: Stink Films

Director: Pedro Tejada

Researcher: Guilherme Ifanger

Casting Producer: Flavia Cocozza

Executive Director: Ingrid Raszl

Executive Producers: Renata Dumont, Carolina Junqueira, Tico Cruz, Camila Martinez, Ana Gazal, and Marcela Amstalden

Production Coordinators: Paula Macedo, Rogerio Maestro, Mariana Kerche and Amanda Grell

Post-Production Coordinators: Roberta Bruzadin, Marcela Murer

Assembly/Post-production: Victor Cohen

Illustration/Animation: Guma Nutinski

Motion Graphics/Animation: Daniel Ferro

Colour Grading: Pedro Tejada

Sound Production Company: Shuffle Audio

Client approval: Priscila Pizano, Lia Rodrigues and Thamara Amorim

Categories: Savoury Snacks, Food

FCB Brasil, Mon, 27 Apr 2020 09:07:36 GMT