Integrated mobile marketing agency, Yodel Mobile, has hired Tim Pemberton as its media operations director to meet and strengthen demand for Yodel’s mobile media, mobile CRM and app store optimisation services for its global roster of brands which includes The Economist, Hastings Direct, The Daily Mail and Kobo.
Tim has over 20 years of media industry experience and worked the last ten years in digital having held senior roles at i-level, Carat and as client services director at Isobar as well as running the digital media agency, The Digital House.
Based at Yodel’s London headquarters Tim will head up the mobile CRM and app store optimisation teams, providing top-level strategy to deliver integrated mobile marketing campaigns that draw on the agency’s broad expertise in mobile media, messaging, creative executions, applications and sites, reaching consumers across the entire mobile journey from app discovery to ongoing engagement.
Mick Rigby CEO at Yodel Mobile said: “As mobile has evolved to form a central strategy for brands to engage with their customers, wherever they are, demand for our ‘mobile first’ services have grown in-step.”
“We are delighted to welcome Tim to our senior management team, his extensive experience in digital media, in particular mobile optimisation and search will bring huge benefits to our existing and future clients.”
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