Yellow Set for M&M's Super Bowl Limelight

It’s been 60 years in the making, but Yellow will finally get his moment in the spotlight.

The Yellow M&M’S Character, widely considered “America’s Favorite Nut”, will take the lead role in this year’s Super Bowl ad. The commercial will be unveiled on Sunday, February 2, however you can get a taste of what’s in store for Yellow by watching the teaser trailer below. 

Work was created by M&M’S long-time creative agency partner, BBDO New York.

Credits

Agency: BBDO New York

Client: Mars/M&M’S

Title: “Abduction”

Chief Creative Officer: David Lubars

Executive Creative Director: Tim Bayne

Executive Creative Director: Lauren Connolly

Senior Art Director: Eduardo Petersen

Art Director: Jamie McCelland

Copywriter: Roberto Danino

Senior Producer: Regina Iannuzzi

Producer: Sofia Doktori

Senior Account Director: Susannah Keller

Account Director: Carrie Lipper

Account Manager: Tani Nelson

Account Executive: Alyce Regan

Production Company/VFX House: Laika/House

EP/President: Lourri Hammack

Director: Kirk Kelly

Producer: Zilpha Yost

Producer: Julie Ragland

Edit House: PS260

Editor: Maury Loeb

Editor: Ned Borgman

Assistant Editor: Matt Posey

Assistant Editor: Colin Edelman

Senior Producer: Laura Patterson