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Yellow Boat Music Helps Celebrate 25 Years of Pokémon for McDonald’s

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Paul Cartledge and Philip Jewson deliver a lively soundtrack for gloriously animated spot from Leo Burnett and Hornet

Yellow Boat Music Helps Celebrate 25 Years of Pokémon for McDonald’s

McDonald’s UK breaks away from the traditional 'Happy' campaign to celebrate the 25th anniversary of Pokémon.

Created by Leo Burnett, directed by Hornet’s Peter Sluszka and soundtracked by Yellow Boat Music’s Paul Cartledge and Philip Jewson, this gloriously animated spot promotes the happy meal through the lens of one little girl’s obsession with Pikachu.

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McDonald's Pickachu
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Director: Peter Sluzska

Client: McDonalds

Production Co: Hornet

Managing Director: Hana Shimizu

Head of Production: Karen Lawler

Head of Creative Development: Kristin Labriola

Executive Producer: Hana Shimizu

Production Supervisor: Dez Stavracos

Senior Producer: Marty Geren

Senior Editor: Anita Chao

Assistant Editor: Hyeseung Kim

Production Coordinator: Nora Zubizarreta

Storyboard Artist: Stephanie Dere

Art Director: Felipe Hansen

Environment Design: Felipe Hansen

Character Design: Vic Wachana Intrasombat

CG Lead: Richard Kim

CG Layout Artist/Look Development: Richard Kim, Rui Zhu, Ivan Joy, Kwan Au, Laney Lai, Emily Mai

Modeling: Anthony Travieso, Ivan Joy, Rui Zhu, Richard Kim, Laney Lai, Christina Ku, David Soto

Rigging: Josh Planz

Pre-Viz: Anthony Travieso, Hee Jin Kim

3d Animators: Anthony Travieso, Hee Jin Kim

Lighting/Rendering: Rui Zhu, Kwan Au, Alvin Bae, Richard Kim

Compositors: Richard Kim, Emily Mai, Fred Kim

Grooming: Rui Zhu


Agency: Leo Burnett UK

Agency Creative Director: Pete Heyes

Agency Producer: Bruce Macrae

Agency Creative: Cicely Alderton & Lisi Davis

Account Director: Jack Brenman

Account Manager: Nicola Kuan


Music: Yellow Boat Music

Lead Composer: Philip Jewson

Music Producer: Paul Cartledge

Genres: Animation, Music & Sound Design

Categories: Food, Restaurant

Yellow Boat Music, Tue, 15 Jun 2021 13:59:00 GMT