Tue, 20 May 2014 12:19:45 GMT
Park Pictures director Nathan Price embraces both the peaks and pitfalls of classic values in the humorous 60 seconds “Goode Times and Bad” for Royal London out of VCCP, London.
Part of the “We’re So Yesterday” campaign, the spot features an enthusiastic man expounding on UK mutual life and pensions company Royal London’s “olden day” values, revisiting 19th century England to tour times of plague, ruthless blood-stained battles, royal prosperity, desolate poverty, and times of advancing and sometimes implosive technology.
The campaign also includes the additional 60 seconds “Ye Olde Pensions,” which peers into the lives of an array of eccentric characters whose colonial afflictions have been miraculously improved by Royal London pensions.
The campaign also includes digital outdoor, print advertising and a take-over of the Bank Tube Station travelator. These channels tell the same story but with a different approach—representing Royal London’s age-old values through a range of weird and wonderful iconic British characters, from sooty chimney sweeps to frilly collared Elizabethan royalty. Each image is shot in black-and-white adding to the striking visual effect.
Client: Royal London
Titles: "Goode Times and Bad"; "Ye Olde Pensions" 2 x :60
ECD: Darren Bailes
Creative Director: Marcus Woolcott
Art Director: Jonny Parker
Copywriter: Chris Birch
Agency Producer: Ed Mueller
Senior Account Handler: Andrew Peake
Account Director: Sophie Muller
Account Manager: Olivia Packshaw
Planner: Andrew Perkins
Production Company: Park Pictures
Director: Nathan Price
Executive Producer: Stephen Brierley
Producer: Tim Kerrison
DOP: Jan Velicky
VFX Supervisor: Jim Radford
VFX Lead: Bruno Fukomothi
Colorist: Jean-Clement Soret
VFX Producer: Philip Whalley
Editorial House: Trim
Editor: Paul Hardcastle
Sound: Ben Leeves @ Grand Central
Genres: Comedy, Action, Dialogue
Categories: Insurance, FinancePark Pictures, Tue, 20 May 2014 12:19:45 GMT