Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

YARD’s John Varvatos Campaign



Jimmy Page and Gary Clark Jr feature

YARD’s John Varvatos Campaign


The latest campaign for the John Varvatos brand brings together music legend Jimmy Page, the guitarist of Led Zeppelin, paired with the 28-year-old emerging American music talent Gary Clark Jr. This campaign follows 17 seasons conceived by YARD and photographed by Danny Clinch -- all of them underscoring the brand’s affinity for rock ‘n’ roll style-makers. Past collaborators have included Green Day, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams, Slash, Jimmy Page and Robert Plant.

This campaign was shot against a textured backdrop at the 1950‘s art deco Rivoli Ballroom in South London, where the two sharply dressed subjects stand out in an iconic black and white portrait. This hall featured Tina Turner back in the day and where bands such as The White Stripes and Kings of Leon have performed on stage more recently.

The campaign will launch in March books and will include print and OOH. The campaign also includes short film that opens with Gary performing “When My Train Pulls In” on the Rivoli stage. The director cuts back and forth to Jimmy in a cab and on the streets, making his way to the ballroom and it ends just as Page enters. The film leaves the final outcome to the viewer’s imagination.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Tue, 22 Jan 2013 16:14:07 GMT