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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

YARD for Etienne Aigner

19/08/2013
22
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New ad campaign and brand platform

NYC-based creative agency YARD has developed the 2013 Fall ad campaign and brand platform for womenswear brand, Etienne Aigner.


The new brand platform and latest campaign reflect Etienne Aigner's shift toward more fashion-forward merchandise, elevating and refreshing the brand's creative identity, while introducing a younger consumer demographic to the brand. The campaign, which launched on August 12, includes print and online ads. Etienne Aigner's new brand platform encompasses a new website, brand logo, packaging and in-store layout -- all designed by YARD. 

 


In addition to the new platform and corresponding ad campaign, the brand has opened its first-ever 3,500-square-foot flagship store in New York City's SoHo neighborhood. The new store, outfitted with a 12-foot cordovan leather door with brass nails, features architectural nods to Etienne Aigner's signature hue and hardware elements.

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