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Creative in association withGear Seven
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YARD Campaign for Perry Ellis
28/01/2013
52
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Extension of ‘Very Perry’ brand identity
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Strategic creative agency YARD has designed a new campaign for iconic American menswear brand Perry Ellis.
 
 
An extension of the “Very Perry,” brand identity which YARD created to speak to men who seek a sense of freedom, fun and wit, the new campaign features four models (three men and one woman) in classic back-and-white, that is punctuated with an unexpected ‘Very Perry’ pop of color including a colorful parrot, butterfly and cowboy figurine.
 
 
The campaign includes traditional print and OOH including taxi tops and taxi TV, as well as digital web banners.
 
Credits
 
Founder and Chief Creative Officer: Stephen Niedzwiecki
Co-Founder and Chief Strategy Officer: Ruth Bernstein
Creative Director: Richard Austin
Art Director: Sarah Evans
Account Director: Heather Kaufman
 
Credits
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