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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

YARD Campaign for Javapro

25/07/2013
26
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Brand identity, packaging, display unity and a print and social media campaign created

Nature's Best created Javapro, a drink that marries the worlds of coffee and protein.


To introduce Javapro to the market, New York creative agency, YARD developed a positioning and brand identity that communicates all the benefits of combining protein and coffee. Along with the brand identity, YARD developed the packaging, display units and a print and social campaign to introduce the product to consumers. The tagline for the campaign is "Introducing a Power House Pick-Me-Up."

 

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