Yard and SpeakUpAfrica Promotes Hygiene and Social Distancing in Africa

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Through pop culture and influencers, the campaign will develop awareness of the critical actions that need to be taken
Yard and SpeakUpAfrica Promotes Hygiene and Social Distancing in Africa
As Coronavirus makes its way around the world, most people have already been faced with the pandemic and the stringent measures we need to adopt to protect ourselves and others. But while the media reports on statistics in Europe, North America and Asia, and as the world starts to come out of lockdown, Africa has seen a steep rise in cases, with 100,000 confirmed cases of the virus, which has now spread to every country on the continent.

In Africa, many of the measures that have been put into place, like quarantines and social distancing, are more difficult to implement, which is why non-profit SpeakUpAfrica - in collaboration with media group and creative agency Yard - helped create a campaign to develop awareness of the critical actions that need to be taken. Working with artists, singers and athletes, they developed a series of vibrant 'Cool Notices' graphic illustrations for the well-known personalities to post online in order to reach an important community of their followers, African youth.


Using their network, Yard reached out to actors like Omar Sy, athletes such as Knicks player Frank Ntilikina, fashion brands like Daily Paper and made in Africa shop Tongoro, and singers like French rapper Kalash 972, to create personalised illustrations featuring their likeness and messages that play off their lyrics and catchphrases. The goal is to focus on youth, who make up 70% of the continent’s population, and who are often exposed to fake news or rumours. Furthermore, on a continent where resources are much scarcer than other areas in the world - fewer doctors, hospital beds and medical supplies and lack of access to water – slowing the virus’s spread is vital and raising awareness is urgent.

The campaign, which began at the end of April, will continue through the foreseeable future. SpeakUpAfrica champions action that reforms public health and sustainable development across the continent and have created a dedicated website to the cause.

You can find more information about the NGO here, and the complete collection of the 'Cool Notices' here.

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Creative agency

creative agency: Yard

Co-founder: Yoan Prat

Creative lead: Güllit Baku

Junior AD: Ugo Bortolotto and Antoine Mougenot

Junior Copywriter: Maati Malki

Senior account manager: Cédric Leparmentier

Junior Account Manager: Jayde Mageot and Ibrahima Gaye

Journalist: Lenny Sorbe and Lansky

Sid Lee, 2 months ago