Wed, 09 May 2018 17:18:47 GMT
YANGAROO Inc. today announced it has now extended its broadcast, cable and OTT TV commercial delivery coverage by connecting to the Pan-regional cable network for the Central and South American markets.
“YANGAROO is now successfully expanding its delivery service into Latin America. By working closely with broadcasters including VIACOM, BBC, Turner, FOX, A&E, and SONY, we have expanded their existing relationships with YANGAROO across their Pan-regional cable channels,” said Gary Moss, President and CEO. “This expansion opens up an additional market for our Advertising division and increases our total addressable market and the number of prospective clients for us. It also increases the opportunity for new business across YANGAROO’s existing markets in North America. The expansion is being managed by the current Advertising team and we expect no significant associated increase in overhead costs.”
YANGAROO is now rapidly expanding its cross-media video capabilities, and delivery network internationally by releasing its latest software version of its DMDS platform. The release improves its broadcaster technical connectivity performance tenfold and adds many video formats required for publishers. It’s not only regarded as the most reliable platform, its published application programming interface (API) lets advertisers and broadcasters easily connect with YANGAROO.
Grant Schuetrumpf, President, Advertising said: “YANGAROO has proven itself to be a very reliable and trusted service in the North American marketplace and is now proving itself in Latin America. YANGAROO’s attention to detail ensures the highest quality of TV commercials are always production ready, to the required technical specifications and successfully delivered on time. Along with YANGAROO’s DMDS cloud platform and the latest version of its broadcaster’s software application, V2Manager makes YANGAROO a stand-out from others and perfectly placed to continue to extend its delivery capability internationally.”
In addition to YANGAROO’s growing broadcaster destinations, it has also extended its multi-language user- interface to support Spanish and Portuguese and has also re-engineered its quality control and automated workflows to cater for the many country specific broadcast and cross media video technical specifications.view more - Hires, Wins & BusinessYANGAROO, Wed, 09 May 2018 17:18:47 GMT