Yang Yeo Narrates Creativity Manifesto for LIONS Launch Film

Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that Yang Yeo, creative officer at Hakuhodo International, has been selected by Cannes Lions as one of five creative legends from all corners of the world to create a brand film for the launch of the LIONS digital masterbrand.

LIONS – The Home of Creativity will provide the global community with a year-round destination and equip them with support, tools and insights to better understand and adopt the transformational power of creativity.

The five creative legends

• Yang Yeo (creative officer, Hakuhodo International)
• Tea Uglow (creative director, Creative Lab in Sydney, Google)
• Josy Paul (chairman and CCO, BBDO India)
• Chaka Sobhani (CCO, Leo Burnett)
• PJ Pereira (creative chairman, Pereira & O’Dell)

Yang Yeo said: “We are honoured that Cannes Lions has selected Hakuhodo as a voice representing 'Progress through Creativity' and I am especially excited to partner with Cannes Lions to narrate this new masterbrand film. Creativity is hard: there is no finish line, it’s a continuation of milestones, but it has always been in our DNA.

I hope this film will go on to inspire Hakuhodo’s talent so we can create more innovative, impactful and meaningful work for the brands with which we partner.”