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XXXX GOLD Launches New Cricket Campaign to Celebrate Summer of Cricket

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Host/Havas was tasked with celebrating XXXX’s long history with Australian cricket and the Aussie summer
XXXX GOLD Launches New Cricket Campaign to Celebrate Summer of Cricket

With the summer of cricket back in full swing, Host/Havas have recently launched a new campaign for XXXX GOLD in support of its Classic Cricket Edition cans. In a true throwback, these cans feature the return of a famous mascot, Mr Fourex, a much-loved character in Queensland.

In this campaign, the audience is taken back in time to relive a moment that would go on to influence generations to come; the invention of the ‘one hand one bounce’ rule. It champions a bloke from Queensland who, against all odds, found a way to keep hold of that refreshing, ice cold XXXX GOLD.



With the summer of cricket back in full swing, Host/Havas have recently launched a new campaign for XXXX GOLD in support of its Classic Cricket Edition cans. In a true throwback, these cans feature the return of a famous mascot, Mr Fourex, a much-loved character in Queensland.

Says Amy Darvill, brand director for mainstream, Lion: “With XXXX GOLD playing such an important role over the summer beer season for Lion and our retail customers, it was important that we drove awareness of our classic cricket packaging and the surrounding retail campaign. Rather than play a straight bat with a simple retail ad, we worked with the Host/Havas team to bring to life a fun idea that taps into the uniquely Australian pastime of backyard cricket.”

Says Matt Ennis, creative director, Host/Havas: “As a brand that has always championed Aussie ingenuity, it seemed right that XXXX GOLD lay claim to one of the best examples of it.”

XXXX GOLD launches new Cricket campaign to celebrate summer of Cricket via Host/Havas


The goal of this tongue-in-cheek approach, which makes heart of three things that make a good Aussie summer; mates, cricket and an ice cold XXXX GOLD, was to drive Australians to pick up a case of XXXX GOLD Classic Cricket Edition cans for the best summer of cricket yet.

The campaign also rolled out through retro can packaging as well as a Mr Fourex integration with the Channel 7 broadcast. The content is live online, in-stadium, on XXXX social accounts and in OOH.

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Creative Agency: Host/Havas

Executive Creative Director: Jon Austin

Creative Director: Matt Ennis

Art Director: Shaun Thomson

Copywriter: Adam Smith

Production Director: Alistair Ferrier

Senior Broadcast Producer: Stephanie Cameron

Managing Partner: Ant Moore

Account Director: Rachel Robinson

Account Manager: Jordan Van Der Heide

Chief Strategy Officer: Olly Taylor

Senior Planner: Phil Pickering

Production Company: AIRBAG

Director: Ariel Martin

Executive Producer: Alex Tizzard

Producer: Megan Ayers

DOP: Aaron McLisky

Edit: AIRBAG, Charles Ivory

Grade: Ben Eagleton

Online: AIRBAG, Heather Galvin

Sound: Song Zu

Client: Lion Nathan

Brand Director: Amy Darvill

Senior Brand Manager: Nicola Schwendler

Brand Manager: Christina Reid

Genres: Comedy, Action

Categories: Beers, Alcoholic Beverages

Host/Havas, Wed, 04 Dec 2019 03:43:34 GMT