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XTREMAX Appoints BBDO Singapore for Branding Initiatives

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Award-winning cloud technology company hosts more than 500 government websites

XTREMAX Appoints BBDO Singapore for Branding Initiatives

BBDO Singapore has been appointed by the award-winning cloud technology company, XTREMAX, to work on their branding initiatives.

Currently, Xtremax hosts more than 500 government websites and has been a significant partner to a large number of Singapore’s government bodies.  

In 2018, Xtremax won a multi-million-dollar project in the Singaporean Services sector for GovTech under their GCCI (Government Commercial Cloud Infrastructure) program. In addition to winning this 5-year contract to design, implement and operate the GCCI, Xtremax also made headlines for the following projects, CWP (Content Website Platform) which streamlined 543 Singapore Government websites, National Environment Agency (NEA) e-portal solution for which Xtremax was awarded an Outstanding Achievement Award by IMA 2018 and The Monetary Authority of Singapore (MAS) to implement a powerful search platform and content management tool.

Technology is supposed to make our lives easier and be an efficient and impactful tool, but it can sometimes be overwhelming and overcomplicated, especially as it continues to evolve and change. But with the help of Cloud solutions and contemporary, effective creative branding, these injections of tech into Singapore’s institutions will aid Singapore in becoming a ‘Smart Nation’ with a digital future.

The Cloud-Tech firm joins forces with BBDO, creative network of the decade (announced by Cannes Lions 2020). With experience working on numerous regional brands, and their own regional Headquarters being based in Singapore with multiple markets and offices across the region, BBDO Singapore brings an invaluable network of regional knowledge, experience and know-how to the table. 

"Xtremax is a thought leader in the development of cloud tech space in Asia. However, few know our story. I am confident that with the appointment of BBDO Singapore as our brand agency, we will be able to tell that story to a global audience. Our story needs to be told,” said Denise Kee, CEO of Xtremax when asked about their partnership with BBDO.

Monica Hynds, general manager at BBDO Singapore commented: “with the government’s clear vision for Singapore’s digital future, Cloud Tech is an exciting space for us to get involved in, from a branding and creative perspective, but also from a business perspective. As our infrastructures change, we will be at the forefront, streamlining and adapting too. We join Singapore’s path to becoming a Smart Nation and look forward to contributing in the booming tech space – we couldn’t be more thrilled to do so by joining forces with XTREMAX, bringing our creative expertise to the big players in tech.”


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BBDO Asia, Wed, 28 Apr 2021 10:36:17 GMT