XM Asia Named Adobe's Partner of the Year

XM Asia Pacific received Adobe’s prestigious Adobe Digital Marketing Partner of the Year Asia 2013 award at the Adobe Digital Marketing Symposium in Singapore, which drew senior leaders from the world’s foremost brands, agencies and technology companies.   

The award was given to acknowledge XM Asia’s commitment to digital innovation, and successfully driving value for Adobe Digital Marketing business across Asia. 
“As Adobe’s leading business partner for the region, we are very proud of this recognition. Adobe’s leadership in digital marketing, together with our shared commitment to drive digital transformation through our consulting capabilities, make this a successful partnership,” said Vince Lui, Managing Director of XM Asia Pacific. 

Adobe Marketing Solutions gives marketers a complete set of analytics, social, advertising, targeting and web experience management platform to carry out real-time marketing to drive greater customer intimacy. Their target clients are Chief Marketing Officers and Chief Information Officers charged with large-scale digital transformation initiatives. 

XM Asia is the leading business and consulting partner for Adobe in Asia, and implements Adobe’s products across the region. Today, the majority of Adobe’s best-in-class Experience Manager solutions in Asia are designed and implemented by XM, for clients like MasterCard, Maxis, Malaysia Airlines, Singapore Tourism Board and Singapore Economic Development Board

“XM are setting the benchmark in next generation marketing platforms in Asia. Their vision to look beyond the campaign engagement to a transformational journey with their clients has allowed Adobe to accelerate our business through our strategic partnership” said Nicholas Smith, Global Partner Manager of Adobe Digital Marketing - APAC

XM Asia, a JWT company, has strategically built out its consulting practice over the last 10 years, complementing the company’s fast-growing digital marketing offering.   XM Asia has offices in Singapore and Malaysia, and acquired XM Gravity, in Jakarta, and Thomas Idea, in Bangkok, over the least two years.