XM Asia has brought award winning creative director Pei Pei Ng on board to ramp up the creative product across the range of the agency’s digital, user experience and social media offerings.
Ng brings over 20 years creative experience to the role at XM. She spent 12 years at Ogilvy & Mather, in a range of roles at OgilvyOne, Ogilvy Advertising and other Ogilvy offices. In 2004, she held overlapping roles as the agency’s Southeast Asia creative director on the Kimberly Clark account, pro-tem executive creative director for Ogilvy Philippines and associate creative director for Ogilvy Singapore. She also worked at JWT Bangkok, Saatchi & Saatchi Singapore, TBWA and JWT Singapore.
Ng has brought home two Gold Lions from Cannes and a host of other awards from major international shows, including One Show, D&AD, Clio, LIA, and Spikes. She had worked closely with the industry’s leading lights, including Andy Greenaway and Neil French, and has created traditional advertising, direct marketing and interactive campaigns for a wide range of blue-chip brands, including Singapore Airlines, Unilever, P & G, American Express, United Overseas Bank, Seagram, Nike, Nokia, Motorola, Mattel, Canon, to name a few.
"At XM, we recognize that as the lines are becoming increasingly blurred between real and digital world experiences, and agencies and brands are struggling to move interchangeably between the two. We need to combine the new with the familiar in order to meet evolving consumer behavior and demands, “said Paul Soon, CEO of XM Asia Pacific. “Landing Pei Pei as our lead creative talent is a real coup because she 'gets' the space between brand and experience, be it local, regional or global. She learned, trained and won business under the very best mentors and we believe she will do the same for us"
“Digital is the new ecosystem for brands, and I’m excited about bringing my expertise into this landscape” said Ng. “I look forward to working with the next generation of 'imagineers' to develop award-winning work that can impact and change consumer behaviors, both in the physical and digital world.”