Fri, 25 Jun 2021 12:45:38 GMT
Attention everyone: From cord-cutters to cable-lovers, news junkies to sports fanatics, binge-watchers, movie buffs, and beyond – stop searching, Xfinity has got you covered. To show how, IPG’s Elephant created the Xfinity Digital Playground, an AR retail experience that shows off Xfinity’s entertainment offers by literally bringing them to life.
Using a bit of Hollywood movie-making magic (think green screens), visitors are able to discover cinematic worlds hidden inside normal retail posters. By simply scanning a QR code, they’re transported through their smartphone and into CGI AR scenes filled with hidden treasure, ghost-traps, fighter jets, touchdown grabs, home-renos, and some old friends from Dunder Mifflin.
As they explore the store, AR films activate with blockbuster VFX, highlighting Xfinity’s entertainment offerings of X1, Flex, Xfinity Internet, as well as their award-winning Voice Remote, and free access to Peacock Premium.
To create a truly immersive experience, digital films play throughout the space giving customers a peek inside products – to cinematic 3D worlds that show the breadth of Xfinity entertainment content, combined with fun easter eggs from memorable TV and movie moments.
"This new campaign brings a fun and immersive experience to Xfinity retail stores for customers to discover all the ways Xfinity makes it easy to access the content they love,” said Rich Bloom, Executive Director Retail Marketing, Comcast.
The Digital Playground is running across 540 Xfinity stores nationwide through July 8.
"We're excited for customers to play with this," said Michael Ashton, Senior Creative Director, Elephant. "For some, it will be their first time experiencing browser-based augmented reality. It’s a great conversation starter for staff and positions Xfinity as a leader in tech and entertainment."
Rich Bloom: Executive Director Retail Marketing, Comcast
Sara Console: Senior Director Retail Marketing, Comcast
Greg Assemat Tessandier: President
Pablo Marques: ECD
Blythe Graham-Jones: General Manager
Luca Vergano: VP Strategy
Michael Ashton: Senior CD
Matt Kiebus: Senior CW
Kevin Flores: Senior AD
Kate Callaghan: Senior Client Lead
Elizabeth Collett: Client Manager
Margaret Barnard: Production Lead
Brittney Kernan: Lead Web Engineer
Casey Berman: Senior Web Engineer
Production Company: The Mill
Categories: Internet, UtilitiesElephant, Fri, 25 Jun 2021 12:45:38 GMT