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XFINITY & 72andSunny NY Upgrade Christmas at Grandma's with Feel-good Spot

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Iconoclast's Matthew Frost directs festive new 'Hooking Up Grandma’s House' ad

XFINITY & 72andSunny NY Upgrade Christmas at Grandma's with Feel-good Spot

Inspired by real accounts of being forced to “go dark” at Grandma’s house during the holidays, XFINITY and 72andSunny New York have released an integrated campaign that shows how technology, when shared, can bring families closer together this season.

The campaign centres on a two-minute film, titled “Hooking Up Grandma’s House,” that begins with a real-life grandma and grandpa reading tweets from grandkids lamenting having to spend the holidays in their archaic living room, with no WiFi, no streaming TV or shows. To prove them wrong, grandma and grandpa call XFINITY to install XFINITY X1, immediately upgrading their holiday traditions, including using the voice remote to find the perfect holiday movie on demand or queuing up their favourite Netflix show.

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Audio Post Production: Heard City

Composer: Eugene Cho

Mix: Keith Reynaud

Music Production: Sara Matarazzo

Producer: Sasha Awn, Abbey Hickman

Production Company

Director: Matthew Frost

DOP: Matyas Erdely

Executive Producer: Charles-Marie Anthonioz

Line Production: Caroline Pham

Production Company: Iconoclast

Post Production / VFX

Creative Director: Randy Swanberg

Executive Producer: Angela Lupo

Flame: Jess Ivey

Head of Production: Jeff Wolfe

Post Production Company: Method Studios

Producer: Stephanie Katritos


Edit Assistant: Travis Moore

Edit Company: Exile Editorial

Editor: Matt Murphy

Executive Producer: Sasha Hirschfeld

Producer: Evyn Bruce

Creative Agency

Brand Director: Mallory Solomon

Business Coordinator: Dylan Levy

Chief Creative Officer: Glenn Cole

Creative Agency: 72andSunny NY

Designer: (Jr) Serena Smith, Anne Marie Wonder

Executive Creative Director: Bryan Rowles, Guillermo Vega

Group Creative Director: Eric Steele

Group Strategy Director: Marshall Ball

Head of TV / Production: Lora Schulson

Junior Copywriter: Adam Van Dusen

Managing Director: James Townsend

Production co-ordinator: Samira Mostofi

Senior Copywriter: Mikio Bradley

Senior Designer: David Goss

Senior Producer: Julia Lafferty

Strategy: Lauren Wong

Strategy Director: Jennifer Lewis

Genres: People, Storytelling

Categories: Mobile Network, Consumer Electronics

72andSunny NY, Tue, 15 Nov 2016 10:52:59 GMT