Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

XDA Partners Brings to Life Seven City Tour for HBO Max and Cartoon Network's 'Cartoonito'

Creative 92 Add to collection

Agency partners with WarnerMedia Kids & Family to celebrate the launch of new preschool program block

XDA Partners Brings to Life Seven City Tour for HBO Max and Cartoon Network's 'Cartoonito'

Creative experiential agency XDA has partnered with WarnerMedia Kids & Family to support the launch of the new preschool programming block, Cartoonito. Now available on HBO Max and Cartoon Network, Cartoonito celebrates individuality and originality, while championing creativity, compassion and inclusion.

XDA’s role has been to ‘eventise’ the Cartoonito launch by planning, designing, and producing a seven-city mobile tour including locations, invite system, backpack creation, tour team and environmental design. The tour featured an ice-cream truck decked out in Cartoonito graphics and a giveaway of branded backpacks with school supplies at schools and key children’s museums.

The activation component allowed kids to customise their own backpacks with direction from onsite art teachers creating an experience that was fun for the kids and attractive to parents seeking kid entertainment. Each pop-up event was free to attend and featured fun, interactive activities such as a ‘Patch Bar’ where pre-schoolers could customise their free Cartoonito-themed backpack, a colouring station where pre-schoolers were encouraged to draw outside the lines, a photo opportunity where kids and families could take silly photos with giant inflatable Cartoonito characters, and more activations that let pre-schoolers' wild imaginations soar.

Five thousand backpacks were distributed throughout the tour, and another 5,000 were earmarked for charitable donations. 

The Cartoonito Mobile Tour was designed to  surprise and delight pre-schoolers with fun activations that brought to life Cartoonito’s mission. Packaging was designed to align with the Cartoonito brand. Backpacks were branded with beloved characters and came with a kit that included a plushy or sensory toy keychain, learning stories featuring Cartoonito characters, a book of knock-knock jokes, stickers to share with friends, a sketchbook for drawing, art supplies, mindful colouring pages to help express feelings, hand sanitiser, a magnet book featuring Cartoonito characters and more.

The cross country mobile tour started on the West Coast, then headed east, wrapping October 10th.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
WarnerMedia Kids & Family

Marketing Manager: Aaliyah Copeland

VP, Media + Activation: Ryan Kilpatrick

Senior Director of Production: Heather Laird

Art Director: Petrika Janssen

Creative Director: Candice House

Creative Director: Chip Duffey

Senior Project Manager: Eric Nelson

XD Agency

Executive Producer: Amy Williams

Producer: Alex Pfander

Senior Designer: Brooke Southerland

Senior Designer: Kyle Kirkup

Designer: Hannah Snell

Categories: Media and Entertainment, TV and Radio

Marketing Matters, Wed, 20 Oct 2021 08:01:00 GMT