AMD is breaks new ground in gaming as the heart of the new Xbox Series X, the world’s most powerful console. Directed by MPC’s Jake Nelson, the future-facing advert, gives viewers a look inside the processor powering the Xbox Series X, featuring full and deconstructed hardware brought to life by MPC.



MPC London was involved from the original concept stage to delivery, Jake comments: “Our ambition with this film was to write a love letter to the tech. The challenge was to bring romance to metal and plastic components, and reveal the heart and soul of the Xbox. It was a harmonious collaboration with TBWA London. Everyone came together in a singular vision. It’s not often we get to polish the visuals to this extent, so it was a real pleasure.”

MPC developed the film in full CG to highlight AMD as the beating heart of the console. The visual effects team at MPC was led by VFX Supervisor Dominic Alderson, with grade at MPC by Colourist Phil Hambi.

 This is where gaming begins #GAMEONAMD