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Xbox Series X Stars in MPC’s New Era of Gaming Celebration

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Jake Nelson directs and celebrates the future of cloud, and console gaming
Xbox Series X Stars in MPC’s New Era of Gaming Celebration

AMD is breaks new ground in gaming as the heart of the new Xbox Series X, the world’s most powerful console. Directed by MPC’s Jake Nelson, the future-facing advert, gives viewers a look inside the processor powering the Xbox Series X, featuring full and deconstructed hardware brought to life by MPC.

MPC London was involved from the original concept stage to delivery, Jake comments: “Our ambition with this film was to write a love letter to the tech. The challenge was to bring romance to metal and plastic components, and reveal the heart and soul of the Xbox. It was a harmonious collaboration with TBWA London. Everyone came together in a singular vision. It’s not often we get to polish the visuals to this extent, so it was a real pleasure.”

MPC developed the film in full CG to highlight AMD as the beating heart of the console. The visual effects team at MPC was led by VFX Supervisor Dominic Alderson, with grade at MPC by Colourist Phil Hambi.

 This is where gaming begins #GAMEONAMD

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Agency:  TBWA London

Client:  AMD 

International Creative Director's:  Richard Prentice, David Adamson

Agency Creatives : Peter Heath. Estelle Carrington

Senior Agency Producer: Selina Dey

Senior Integrated Producer: Felicity Bingham
Business Director

Account Director: Alex Augustyn

Account Manager: James Graham 

Director: Jake Nelson 

Post Production: MPC

Producer: Kayleigh Dugdale 

Line producer: Zahid Khan

2D Team: Yashvardhan Jain, Karthik S, Tom Harding, Marj Verheij

CGI lead: Dominic Alderson

CGI team: Amar Chundavadra, Kristian Bonne, Fernando Tortosa, Chris Huland-scrase 

Sound Mix
Wave studios London

Producer: Rebecca Boswell

Sound Engineer: Parv Thind

'Under My Skin’

Vocals Performed By: Tallie

Master Recording By: Wake The Town

Published By: Warner Chappel Music

Written By: Cole Porter

Genres: Visual VFX

Categories: Gaming, Sports and Leisure

MPC London, Tue, 15 Dec 2020 18:16:55 GMT