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Xbox Invites You to 'Step Inside' The Master Chief’s Iconic Armour in Gripping Spot for Halo Infinite

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215 McCann and SMUGGLER partner with Xbox in latest instalment of the Halo franchise; a first-person sci-fi shooter game developed by 343 Industries

Xbox Invites You to 'Step Inside' The Master Chief’s Iconic Armour in Gripping Spot for Halo Infinite
In the first piece of the Become launch campaign for Halo Infinite from Xbox and 215 McCann, 'Step Inside' signals the triumphant return of The Master Chief. In the film, we witness his iconic armour beautifully crafted and assembled in the depths of space, however, it is clear something is missing.

Cortana, The Master Chief’s trusted AI partner, describes how all the technological wonder of the Mjolnir armor is meaningless until the right hero steps inside. This film was directed by Patrick Clair, who’s most known for receiving an Emmy nomination, on the title sequences for Westworld. His latest creation serves as the invitation for Halo fans, old and new, to don The Master Chief’s armour, assume his mantle, and Become.

'Step Inside' serves as the opening to Microsoft’s much-anticipated Xbox Games Showcase event, on 23rd July. After the streaming event, 'Step Inside' will be supported by paid media, on social and digital channels. It is the first element in the Become campaign to launch Halo Infinite. Stay tuned for more from Xbox and 215 McCann.

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Client: Microsoft

General Manager, Xbox Brands and Advertising: Taylor Smith

Sr. Manager, Xbox Global Marketing Communications, Halo franchise: Jonathan Segall

Brand Manager, Halo franchise: Aaron Travis


Agency: 215 McCann

Chief Creative Officer: Scott Duchon

Creative Director: Brad Meyers

ACD/Art Director: Alper Kologlu

Sr. Copywriter: Andy Holdeman

Director of Integrated Production: Mandi Holdorf

Producer: Nina Ulbrich

Director of Business Affairs: Mary Beth Barney

Business Director: Peter Goldstein

Account Director: Patrick Meeley

Account Supervisor: Chris Levy

Assistant Account Executive: Dylan Williams

Director of Strategy: Brian Wakabayashi

Strategy Director: Cassidy Wilber and Ryan Riley

Senior Strategist: Beth Windheuser


Production Company: SMUGGLER

Directed by: Patrick Clair and Raoul Marks

Design and Animation by: Antibody

Executive Producer, Antibody: Carol Salek

Executive Producers, SMUGGLER: Patrick Milling-Smith, Brian Carmody and Sue Yeon Ahn

Finishing: Method Studios

Senior Flame Artist: Ian Holland

Senior Producer: Scott Tinter

VP, Executive Producer: Scott Boyajan

Music Production: Human Worldwide

Creative Director and Composer: Gareth Williams

Senior Producer: Kamela Anderson

Executive Producer: Carol Dunn

Recording Studio: Lime

Sound Design and Audio Mixer: Rohan Young

Audio Assistant: Jeremy Nichols

Senior Producer: Kayla Phungglan

Executive Producer: Susie Boyajan

Sound Design: ECHOLAB

Sound Designer: Gavin Little

Categories: Gaming, Sports and Leisure

McCann Worldgroup, Fri, 24 Jul 2020 14:26:54 GMT