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Xbox and LEGO Surprise Celebrity YouTube Unboxer with 'Ultimate Unboxing' Stunt

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215 McCann's new campaign surprises kid-celebrity-unboxer EvanTubeHD with a full-scale LEGO McLaren Senna model

Xbox and LEGO Surprise Celebrity YouTube Unboxer with 'Ultimate Unboxing' Stunt

How do you unbox the biggest LEGO box? Surprise one of the of the world’s most famous YouTube toy unboxers, of course.

Words can’t describe how amazing it is that Forza Horizon 4 and LEGO have come together. But opening a giant box with a full-scale LEGO car inside can. 215 McCann, Xbox, LEGO and McLaren worked together to surprise internet kid-celebrity-unboxer, EvanTubeHD, by turning his classic unboxing video into the biggest unboxing video he’s ever done. And it really is the biggest. Inside the box was a full-scale LEGO McLaren Senna made of 400,000+ pieces, which was both a huge surprise for Evan and his 6.7 million followers.


The ultimate creative playground meets the ultimate driving playground with the Forza Horizon 4 LEGO Speed Champions Expansion Pack. Roads paved in baseplates. Cities built of plastic. And cars powered by brick power, not horsepower. It’s a new world of imagination that’s waiting to be explored. Forza Horizon 4 LEGO Speed Champions is available now, with support from this campaign launched on August 12th across social channels from EvanTubeHD, LEGO, McLaren, Xbox and Forza.


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Client

Advertiser: Microsoft / Xbox

Brand: Xbox Forza Horizon 4 LEGO Speed Champions

International Marketing Director: Taylor Smith (Senior)

Senior Marketing Manager: Jonathan Segall (Forza)

Post Production / VFX

Post Production Company: KEVIN

Colourist: Taylor Black (Apache, Digital Intermediate Colorist)

Producer: Stefanie Schaldenbrand (Apache)

2D Lead: Robert Murdock

3D Lead: Mike Dalzell

Executive Creative Director: Tim Davies

Executive Producer: Sue Troyan, LaRue Anderson (Apache)

VFX Producer: Andrew Cowderoy

2D Team: Chris Hunsberger

3D Team: Carl Harders, Matt Longwell, Greg Mawicke, Jessica Ramirez

Color Company: Apache

Colour Assistant: Luis Amaya (Apache)

Sound

Sound Company: Beacon Street

Sound Engineer: Rommel Molina

Mix Assistant: Mike Leone

Sound Design: Kate Vadnais (Senior SD/Mix Producer)

Creative Agency

Creative Agency: 215 McCann

Chief Creative Officer: Scott Duchon

Creative Director: Nichole Geddes

Art Director: Chris Onesto

Copywriter: Frank Fusco

Strategist: Christian Stewart

Director of Integrated Production: Mandi Holdorf

Senior Producer: Gabby Gardner

Associate Producer: Jessie Ybarra

Director of Business Affairs: Mary Beth Barney

Business Director: Peter Goldstein

Management Supervisor: Devina Hardatt

Assistant Account Executive: Paige Kane

Head of Strategy: Brian Wakabayashi

Strategy Director: Cassidy Wilber

Production Company

Production Company: Alpen Pictures

Director: Michael Bernstein

Producer: William Cubbon

Executive Producer: Christian Heuer

DOP: Tom Banks

Production Designer: Lauren Fitzsimmons

Wardrobe Stylist: Michelle Thompson

1st AD: Mark Robinson

Music

Music Company: APM Music LLC (Stock Music)

Offline

Edit Company: Cut & Run

Editor: Pete Koob

Edit Assistant: Stefan Manz

Producer: Cassandra Guardado

Executive Producer: Deanne Mehling

Genres: People

Categories: Gaming, Sports and Leisure

McCann North America, Wed, 14 Aug 2019 09:37:16 GMT