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WWF is Reviving Extinct Animals with Augmented Reality

The Sustainability Channel 416 Add to collection

The dodo and clouded leopard return as Inbrax Chile explores technology to educate children during lockdown 

WWF is Reviving Extinct Animals with Augmented Reality

The campaign consists of a website in which visitors can live an immersive mobile experience, thanks to augmented reality technology, and interact with the now extinct animals that are in the exhibition.

Inbrax together with the WWF Chile foundation launched the website ‘Huellas de Extinción’ (Footprints of Extinction), a virtual museum that aims to give visibility to some species that are already extinct or on the verge of disappearing, in order to educate future generations and prevent new animals from becoming add to this list.

The WWF Chile and Inbrax campaign consists of a website in which visitors can live an immersive experience, and thus know and interact with the animals that are in the sample. You just have to enter https://huellasdeextincion.cl/ and choose between the stories of the Dodo Bird, the Nebulous Panther and the Giant Alca. In addition, the project was launched through social media, billboards and free press.

Once the selection is made, the visitor will be able to learn more about these emblematic animals, what they ate, how they lived, what was their natural habitat, and everything, through an augmented reality experience. In addition, the campaign considers outdoor advertising with QR codes so that people can see the animals from their mobiles, wherever they are.

Pedro Antolin, creative director at Inbrax, recalls that “the current world scenario under COVID-19 has made us rethink the way we connect with audiences, how we relate to each other and, above all, how our children study, we wanted to make a contribution so that the little ones are entertained in a pandemic and at the same time become aware of species that do not exist today and that the only way they have to know them is virtually ”. "Huellas de Extinción is a unique virtual museum, and a mobile experience that uses augmented reality technology to interact with animals that are no longer with us" - mentions Pancho González, CCO at Inbrax.


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Client: WWF Chile

Agency: Inbrax

CEO: Carolina Pinheiro

Chief Creative Officer: Pancho González

Creative Director: Pedro Antolin

Art Director: Claudio Sciaraffia, Bruno Marchant

Web Designer: Virginia Labarca

Copywriter: Álvaro González, Matías Troncoso

Account Director: Romina Segura

Account Supervisor: Jean Carlo Venti

Planning Director: Neil Arce

Responsible Client: Daniel Álvarez

Strategic partners: OsoBorroso, Kreab, Mzzo, Vizeum, Dentsu

Categories: Environment, Corporate, Social and PSAs

inbrax, Mon, 19 Apr 2021 14:17:05 GMT