barrettSF has launched 'Welcome to Suplex City,' a multimedia marketing campaign to support WWE 2K17, the next release in 2K’s flagship WWE video game franchise. WWE 2K17 is scheduled for worldwide release on the PlayStation 4 and PlayStation 3 systems, as well as Xbox One and Xbox 360, on Oct. 11.
'Welcome to Suplex City' is WWE Superstar Brock Lesnar’s catchphrase, as well as the title of a TV spot, UGC promotion, multi-component digital campaign, in-store effort and print ad that will introduce WWE 2K17 to consumers around the world. It’s also “a living, breathing and extremely dangerous place,” per 2K. Suplex City comes to life in ancillary storytelling content, such as interactive maps that reveal residents of the city’s neighbourhoods, as well as game information.
The live-action TV spot opens on the outskirts of a post-apocalyptic city in ruins. As the action moves inside the city limits, several WWE Superstars, including Seth Rollins, Dean Ambrose, Big Show and Sheamus, are seen taking care of the competition by such means as dumpster dumping and jukebox slamming as the viewer narrowly escapes and encounters subsequent crimes.
Eventually, we reach a dark, ominous and Thunderdome-type cage crawling with cheering fans, and … out walks Brock Lesnar. As the camera zooms out, the scene reveals a dozen screens showing WWE 2K17 gameplay footage on stacks of old TVs in a window display of a Suplex City appliance store. The spot tags with: 'Welcome to Suplex City.'
In a shocking juxtaposition, the entire spot is backed by Petula Clark’s 1965 hit, 'Downtown.'
“It’s part post-apocalyptic wasteland, part Burning Man festival and part Banksy’s Dismaland,” is how barrettSF’s ECD Pete Harvey colourfully described the spot. “Suplex City is referenced everywhere in WWE, so it was time to make the fictional place come alive.” This is barrettSF’s third year of collaborating on creative for the WWE 2K franchise.
Colourist: Bryan Smaller @ Company 3
Compositor: Spencer Hecox, Lance Ranzer, Patrick Reily, Niki Yoblonski
Executive Producer: Mandie Briney
Flame: Dave Levine
Matte Painting: Richard Lee, Chris Howe, Deanna Davies, Jeremy Melton
Post Production Company: Carbon VFX, Pixomondo
Producer: Devon Irete, John Baer
Production Coordinator: Kristin Patterson, Octevia Robertson
Shoot Supervisor: Randall Smith
VFX Supervisor: Boris Schmidt
Casting Director: Gabrielle Schary Casting
Director: Rocky Morton
DOP: Kristian Kachikis
Executive Producer: Emma Wilcockson
President: David Zander
Production Company: MJZ
Production Designer: Francis Whitebloom
Line Producer: Helen Hollien
Producer: Sarah Benedict
Sound Design: Mark Pitchford and Phil Lantz
Sound Engineer: Mark Pitchford and Phil Lantz
Sound Mix: M Squared
Edit Assistant: Brad Dupuie
Edit Company: Whitehouse Post
Editor: Corky DeVault and Brian Gannon
Executive Producer: Joni Williamson
Producer: Jonlyn Williams
Account Supervisor: Michael Reardon
Associate Producer: Charlotte Dugoni
Business Manager: Tricia Krasneski
Creative Agency: barrettSF
Executive Creative Director: Pete Harvey, Jamie Barrett
Head of TV / Production: Conor Duignan
Managing Director: Patrick Kelly
Producer: Rob Lee
Senior Art Director: Jen Hart
Senior Copywriter: Jake Reilly
Associate Creative Director: Brad Kayal
Genres: Comedy, Visual VFX, Action, Storytelling
Categories: Gaming, Sports and Leisurelbbonline.com, Thu, 29 Sep 2016 09:32:47 GMT