WWD&S Creates 'Never Be Powerless'

In a new integrated campaign for Duracell Powermat created by NY-based Woods Witt Dealy & Sons (WWD&S), Jay-Z stars in a commercial promoting the Duracell Powermat 24 Hour Power System, a portable device that allows users to charge their smartphones while on-the-go.

 

The :60 spot, titled 'Day in the Life', showcases a day in the life of an average Duracell Powermat user who has a run in with Jay-Z when he accidentally picks up Jay-Z’s phone on the charging mat they are sharing at Jay-Z’s New York 40/40 Club, the first venue to feature the product's wireless hot spots. The tagline for the campaign is 'Never Be Powerless'.

 

 

Jay-Z is both a spokesman for Duracell Powermat as well as an investor in the company.

  

Smartphones have evolved quickly to give us so much power in our lives – the power to connect with friends and family, to run our businesses and do our jobs, to play games, watch videos, listen to music and document our lives in photos and video and share them socially. But all that cool functionality ends in a sense of powerlessness when our smartphone batteries run out of power.

 

With Duracell Powermat's 24 Hour Power System you can charge your smartphone wirelessly at home or the office, charge on the go with a backup battery, and coming soon, you can power up with wireless DPM hotspots in the places you go – hotels, airports, clubs and restaurants, etc.

 

So you'll never be powerless.